In early spring, in Tianshan Village, Renchuan Town, Pan'an County, Zhejiang Province—an area nestled nearly 1,000 meters above sea level—alpine meadows thrive with lush vegetation. This region, characterized by rolling hills and stunning views of sea-of-clouds sunrises, stands as a distinctive tourism treasure of Pan'an County. On March 3, the annual FOREST CABIN "Camellia Bloom Spring Sourcing Journey" officially commenced here, spanning three days. This year's event centered on the theme "Mountain-Sea Common Prosperity," aiming to integrate resources from Pan'an's mountainous areas with the Shanghai-based brand FOREST CABIN. Local government leaders from Renchuan Town joined over 300 of FOREST CABIN's loyal customers and industry partners to witness the brand's donation of 300,000 RMB to the town and the unveiling of a jointly established red camellia seedling base.
The inauguration ceremony marked the establishment of a public welfare seedling base at high altitude. FOREST CABIN founder Sun Laichun announced that the two parties would collaborate to cultivate the first batch of 600,000 red camellia seedlings in Tianshan Village. FOREST CABIN's chief scientist will provide full technical guidance to enhance the yield and quality of the camellia trees. Once matured, the seedlings will be transplanted and donated to local farmers, generating ecological, social, and economic benefits.
Renchuan Town, designated by the Zhejiang provincial government as a revolutionary old district, is remote yet serves as Pan'an County's largest camellia production area and Zhejiang's biggest high-altitude red camellia base. As the hometown of camellias, the camellia oil industry is a signature sector that boosts farmers' incomes. Since partnering with FOREST CABIN, Renchuan has expanded sales channels and increased industrial value-added, steadily improving the camellia oil industry chain and supporting rural revitalization.
Local villagers shared that previously, many mountainous plots lay fallow. Through cooperation between FOREST CABIN and the town government, camellia trees were planted, turning these areas into "green gold." Residents no longer need to seek work elsewhere; they can earn income by working in the camellia planting bases and may receive future dividends.
In recent years, FOREST CABIN and Renchuan Town have deepened collaboration in areas such as high-quality camellia cultivation, raw material research, and brand promotion, transitioning from单一 planting to diverse business formats. FOREST CABIN has not only developed a series of high-end skincare products using premium camellia ingredients from Renchuan but also organized annual spring and autumn sourcing trips, product launches, and art salons. These initiatives have helped develop camellia-themed cultural tourism routes, inviting celebrities and influencers to boost Renchuan's popularity and visitor流量. Through the integration of "agriculture + cultural tourism," the partnership genuinely advances "Mountain-Sea Common Prosperity."
Industrial revitalization remains crucial for common prosperity. The "Mountain-Sea Common Prosperity" initiative leverages the distinctive features of the "mountain" and the advantages of the "sea," enabling comprehensive, deep-level cooperation between Renchuan Town and FOREST CABIN. This facilitates resource sharing, complementary strengths, and coordinated development.
Zhang Hui, Deputy Party Secretary and Mayor of Renchuan Town, expressed gratitude to FOREST CABIN during the unveiling ceremony. He noted that each step—from establishing planting bases to donating seedling funds—reflects the brand's social responsibility and commitment. The inauguration of the "Mountain-Sea Common Prosperity" seedling base signifies a new phase in government-enterprise collaboration. Both parties will use this platform to introduce advanced technology and cultivate high-quality seedlings, aiming for an annual production capacity of 600,000 camellia trees to ensure the sustainable development of Renchuan's camellia industry from the source.
During the sourcing journey, participants visited Qingmei Village at the foot of Pan'an's highest peak, Qingmeijian, which averages 1,000 meters in altitude. Sun Laichun, alongside village leaders and guests, planted camellia trees and unveiled the "Mountain-Sea Common Prosperity • Red Camellia Public Welfare Forest." Participants received公益 certificates for their contributions. Sun stated that FOREST CABIN, guided by the Yangtze River Delta G60 Sci-Tech Innovation Corridor, will promote cross-regional industrial resource coordination and deepen cooperation with mountainous areas like Renchuan. Goals include supporting public welfare education, women's employment, and the entire camellia planting industry chain.
The spring sourcing trip also featured the debut of FOREST CABIN's 2026 new product, the "Light White Umbrella" sunscreen. This milestone product is the brand's first to combine whitening, sun protection, and anti-wrinkle benefits, representing a breakthrough in FOREST CABIN's sunscreen category. The launch event traced the evolution of sunscreen products from 1.0 to 3.0 generations. After four years of development, three generations of配方师, and seven iterations of sunscreen technology, FOREST CABIN introduced the third-generation "essence-level whitening sunscreen"—the "Light White Umbrella"—achieving a trifecta of "sun protection + whitening + anti-photoaging" and ushering in the sunscreen 3.0 era.
Sun Laichun emphasized that consumers now seek more than just "not getting sunburned"; they desire skincare that nourishes the skin with every application. FOREST CABIN's "Light White Umbrella" enables users to transition from "fearing sun darkening" to "daring to brighten in the sun," embracing sunlight rather than avoiding it. The product has passed human efficacy tests, with 100% of participants认可 its gentleness, even skin tone benefits, and soothing properties. In a 28-day test, 96.8% of users agreed it relieved redness after cosmetic procedures, while all participants acknowledged its beautifying and nourishing effects.
The launch also introduced FOREST CABIN's new IP形象, "Lin Bai Bai." The event, set in FOREST CABIN's core camellia production area in Pan'an, allowed guests to experience the brand's philosophy of "from nature to the lab." Interactive sessions, including "filtered light instant photos" and "sunscreen experiments," featured FOREST CABIN's R&D center deputy general manager Bao Xijun and特邀 KOLs demonstrating the product's protective and brightening effects under strong light.
As International Women's Day approached, FOREST CABIN hosted a themed forum, "Her Energy Speaks," during the sourcing journey. Panelists included Joan, host of "Joan Sister's Living Room"; Shui Jie, principal writer at Qin Shuo's Circle of Friends; Tang Luoyan, CEO of KnowYourself; and independent designer brand founder Chen Chen, who dialogued with Sun Laichun. These influential women from diverse fields decoded the growth logic from "cellular energy to female energy."
Shui Jie shared her experience of reading one book daily for 1,000 days and converting insights into video logs, describing how this practice created an internal "black box" processing mechanism akin to the "black gold energy" in FOREST CABIN's Cell Energy Black Gold Cream. She cited Su Dongpo's life, illustrating that reaching peaks often requires traversing valleys, and highlighted the importance of emotional release for spiritual升华, referencing Su's "Cold Food Observance" manuscript.
Joan echoed the imagery of "camellias in the valley," noting that even solitary blooms can generate immense energy. Chen Chen recounted her transition from auditor to industrial designer and brand founder, stressing the significance of finding inner motivation. She reflected on overcoming entrepreneurial lows and psychological challenges by pausing work, maintaining skincare routines, and engaging in household tasks to regain mental stability.
Tang Luoyan, from a psychological perspective, explained that personal integrity involves embracing multiple roles, with richer roles leading to a more stable core. She introduced the concept of "black vitality," asserting that each fall into a valley expands one's resilience and that darkest moments should be appreciated for their growth potential. For her, skincare is not a chore but a daily opportunity for tranquility and energy renewal.
Discussing motherhood's impact on female energy, Chen Chen viewed maternal love not only as nurturing care but also as living authentically and embracing challenges—a powerful example for children. Shui Jie advocated a "free-range" parenting approach, trusting children to grow independently in nature. Sun Laichun shared how his octogenarian mother continues using the "Black Gold Cream," celebrating women's lifelong pursuit of beauty and dignity.
Through the lens of "cellular-level wrinkle resistance," FOREST CABIN gathered female representatives to explore the awakening and blossoming of "her energy." Each guest embodied a living example of this energy, illustrating beauty that withstands time.
A science communication沙龙 during the journey delved into the technological core of FOREST CABIN's Cell Energy Black Gold Cream and Camellia Essence Oil, showcasing 23 years of R&D积累. The session focused on "cellular-level anti-wrinking," explaining the fundamental role of mitochondria as the "cellular powerplants" that produce ATP, the energy currency of cells. NAD+, the "longevity coenzyme," activates this process. With age, declining NAD+ levels impair mitochondrial function, reducing collagen synthesis and leading to sagging skin and wrinkles.
In collaboration with Shanghai Jiao Tong University's Cell and Gene Research Institute, FOREST CABIN extracted the "Red Camellia Cell Energy Factor" from red camellias via前沿 ecological methods. Tests confirm its efficacy surpasses that of玻色因, effectively activating cellular energy for源头 anti-wrinking. From lab to consumer, FOREST CABIN is advancing Chinese high-end skincare into the "cellular-level anti-wrinking" era with solid scientific prowess.
The sourcing journey also featured the announcement of a strategic cooperation between FOREST CABIN and the Meilai Group, with the signing of a formal agreement. From high-altitude seedling bases to profound共鸣 with women's inner worlds, from sunscreen innovations to strategic moves in medical aesthetics, FOREST CABIN's spring journey infused the brand with new depth. This event honored the origin of camellias while narrating a story of social responsibility, female empowerment, and technological aesthetics. As the "Mountain-Sea Common Prosperity" vision takes root, as the "Light White Umbrella" shields skin for the future, and as "her energy" gains visibility, FOREST CABIN uses the growth logic of a single camellia to tell a story of symbiosis among brand, land, people, and era. With unwavering commitment, FOREST CABIN continues its journey—letting beauty begin at the source and flow toward the future.
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