Chinese Gold Brands Enter International Luxury Market as Cultural Confidence Becomes Key Driver

Chinese gold brands have successfully entered the international luxury market.

According to recent research data released by Frost & Sullivan, consumers of Lao Pu Huang Jin show an average overlap rate of 77.3% with consumers of five major international luxury brands including Louis Vuitton, Hermès, Cartier, Bulgari, and Tiffany, demonstrating high-end consumption characteristics.

This indicates that consumers of international luxury brands are increasingly turning to Chinese gold brands, while Chinese brands have become mainstream forces in high-end consumption.

On the 20th, Lao Pu Huang Jin released its interim results for the six months ended June 30, 2025, with half-year sales performance (including tax revenue) reaching 14.18 billion yuan, a year-on-year increase of 249%; adjusted net profit reached 2.35 billion yuan, a year-on-year increase of 291%, with both revenue and profit continuing to show high growth.

"The past 20 years of consumer pursuit of international brands has begun to shift toward Chinese brands that tend toward culture, aesthetics, and more authentic brand value orientations," said Huang Lei, Dean of China Business Network Business School. He believes that with China's economic rise and enhanced cultural confidence, consumer behavior has shifted from "conspicuous consumption" to pursuing "quality and connotation."

He further noted that against this backdrop, some Chinese domestic brands have successfully broken through in the high-end market, with Chinese brands representing China's intangible cultural heritage craftsmanship, classic culture, and classic aesthetics becoming mainstream forces in the high-end consumer market.

"Shanghai is the global commercial center for luxury goods, with enormous radiating and driving effects on Asian and global markets," Huang Lei said. From Shanghai's core position in the global luxury goods market, once Chinese brands can establish a foothold in the Shanghai market, they can not only prove their world-class brand competitiveness but also possess the capability to compete in the global luxury goods market.