Luckin Coffee's Real-Person Collaboration with Honor of Kings Sparks Criticism: Netizens Call It "Too Ugly"

Deep News11-03

On November 3rd, Luckin Coffee Inc. (LKNCY) recently teamed up with the Honor of Kings KPL 10th anniversary event, printing real-person images and hero depictions of 10 professional players, including Menglei, Fly, and Yinuo, onto cups and paper bags. The campaign was released in two phases on October 26 and November 2. Many non-gamers said they received no warning when ordering and felt it was abrupt to open their bags and see unfamiliar real-person faces. They described it as "appetite-ruining" and "too ugly."

At the same time, some netizens pointed out that certain professional players printed on the cups have "negative past controversies."

In response to the above situation, Luckin Coffee Inc. (LKNCY) has not yet responded. Sina Finance contacted Luckin's manual customer service multiple times, but as of the time of publication, no contact had been made. The Luckin app showed "Sorry, all manual seats are currently busy, please try again later"; the Luckin manual customer service hotline also went unanswered for a long time.

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