Butong Group (06090) made its trading debut, with announcements showing shares priced at HK$71.2 each, issuing a total of 10.9809 million shares at 100 shares per lot, generating net proceeds of approximately HK$718 million. As of press time, shares surged 41.01% to HK$100.4, with trading volume reaching HK$159 million.
According to public information, Butong Group is a Chinese company specializing in the design and sale of childcare products. The company's flagship brand BeBeBus was established in 2019. This brand focuses on the premium childcare product sector and has become a leader in this niche market segment within just a few years. According to Frost & Sullivan data, BeBeBus ranked first among durable childcare product brands targeting mid-to-high-end consumers in China by GMV in 2024.
From a financial performance perspective, the company has maintained consistently high growth in recent years, with both revenue and profits achieving rapid increases. From 2022 to 2024, operating revenue reached RMB 507 million, RMB 852 million, and RMB 1.249 billion respectively, representing a three-year compound annual growth rate (CAGR) of 56.9%. During the same period, the compound annual growth rate of adjusted net profit reached an impressive 236.8%.
Notably, the unique brand positioning and forward-looking business layout have brought BeBeBus significant user loyalty and high average order value performance.
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