On June 23rd, a heartwarming "7th Birthday Party for the Badao Little Treasures," co-organized by WL DELICIOUS (ASX: 09985) and Chongqing Zoo, was officially launched. The giant panda brothers "Ba Xiao Bao" (Shuangshuang) and "Dao Xiao Bei" (Chongchong), who have been adopted for life by WL DELICIOUS, celebrated their 7th birthday. Numerous visitors and panda enthusiasts gathered at Chongqing Zoo to celebrate the special day for the two "national treasure brothers." As another birthday event following the brand's lifelong adoption of the pandas at Chongqing Zoo, this celebration continues the brand's long-standing commitment to giant panda conservation philanthropy. It also utilizes more youthful and interactive formats to help more consumers appreciate the significance of panda culture and conservation efforts.
On the day of the event, the birthday atmosphere was vibrant within the Chongqing Zoo panda house. WL DELICIOUS specially prepared exclusive birthday installations for "Ba Xiao Bao" and "Dao Xiao Bei," with many visitors arriving early to take photos and offer birthday wishes to the panda brothers. Interactive activities such as WL DELICIOUS snack giveaways and limited-edition merchandise distribution were also set up, attracting significant consumer participation. The stars of the birthday party, Ba Xiao Bao and Dao Xiao Bei, contributed many adorable moments, from hugging bamboo and eating to playful rolling, eliciting cheers and drawing crowds of onlookers. Many panda fans expressed that being able to witness the pandas' growth in person and participate in the birthday event was a highly ceremonial and memorable experience.
Simultaneously, WL DELICIOUS launched an interactive social media campaign with the hashtag #BadaoLittleTreasures7thBirthday, inviting netizens to participate in the celebration through messages of祝福 and other forms of engagement. The company also prepared limited-edition birthday merchandise featuring the images of "Ba Xiao Bao" and "Dao Xiao Bei," further enhancing consumer interaction and the overall趣味性 of the event.
Since officially announcing the lifelong adoption of the Chongqing Zoo's giant panda twins "Shuangshuang" and "Chongchong" in September 2023, naming them "Ba Xiao Bao" and "Dao Xiao Bei," WL DELICIOUS has consistently关注ed the living environment and growth of the two pandas. The company has organized multiple activities centered around panda conservation philanthropy. Previously, WL DELICIOUS also contributed to upgrading the enrichment facilities at the Chongqing Zoo panda house, employing more趣味化 interactive methods to aid in the传播 of giant panda conservation efforts.
WL DELICIOUS has always maintained a focus on philanthropic development, integrating公益理念 into its brand growth and corporate evolution. Beyond the panda adoption project, the company has a long-term commitment to公益领域 such as rural revitalization and social assistance. It aims to fulfill its corporate social responsibility through sustained, practical actions and to传递更多积极温暖的社会价值. This ongoing companionship with the growth of "Ba Xiao Bao" and "Dao Xiao Bei" represents a continuation of WL DELICIOUS's philanthropic initiatives. The company hopes that by utilizing interactive methods favored by younger consumers, it can raise broader awareness for giant panda conservation, further promote the concept of harmonious coexistence between humans and nature, and encourage greater public participation in公益行动.
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