Pop Mart Announces Closure Date for Its First Self-Developed Game 'Dreamland'

Deep News06-15 17:21

Pop Mart International Group Limited has announced that its inaugural self-developed fashion toy mobile game, Dreamland, will be shutting down. An official notice was issued recently, stating the game will cease operations on August 12, 2026.

The announcement specified that due to operational adjustments, all in-game purchases and new user registrations across all platforms will be halted starting at 10:00 AM on June 12, 2026. Download access will also be progressively removed from various platforms. To thank players for their long-term support, the game will distribute various in-game benefits prior to the shutdown, which players can claim during this period. The game servers, official website, and related community platforms will be formally closed at 10:00 AM on August 12, 2026.

Public records indicate that the game's development and operations were handled by Beijing Paqu Interactive Entertainment Technology Co., Ltd., a wholly-owned subsidiary of Pop Mart. The company's legal representative is Si De. Requests for comment sent to Pop Mart regarding this development had not been answered at the time of reporting.

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