At the 2026 Viewpoint Annual Forum held on April 2nd in Guangzhou, themed "New Cycle: From Quantitative Change to Qualitative Change," Yang Jin, Secretary of the Party Committee and Chairman of CITIC Urban Development and Operation Co., Ltd., delivered a speech. He emphasized that the most pressing task for real estate enterprises is to complete the transition from traditional developers to urban integrated operators.
Yang Jin believes that future competition among market players in the industry will no longer focus on the speed of land acquisition or the scale of the company, but rather on who can offer superior product quality and better content supply. The key will be which enterprises possess stronger comprehensive capabilities to "turn stone into gold"—this ability will form the core competitiveness of companies in the future.
Specifically, he pointed out that competition in the real estate sector will revolve around six core competencies. These six capabilities are: first, the ability for model innovation; second, the ability to create products; third, the ability in financial design; fourth, the ability to integrate resources; fifth, the ability to apply technology; and sixth, the ability to enhance operational efficiency.
Yang Jin stated that these six competencies are crucial for enterprises to respond to the evolving logic of industry development and to confidently address various challenges.
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