On the evening of February 4th, Fang Fei, President of the Product Line at Honor Terminal Co., Ltd., commented on the topic of "Apple developing a foldable phone" via a Weibo post. She stated that, counting from the Magic V, Honor has already released five generations of foldable products, with each generation achieving peak performance for its time.
She emphasized that Honor's foldable phones consistently seek solutions based on genuine user pain points. Brands should not attempt to educate users into making compromises; instead, they should win consumer recognition through sufficiently strong product capabilities. Every cent spent by consumers should be allocated towards experiences that exceed expectations, rather than paying for unreasonable premiums.
"Having progressed to this stage, whether in the domestic or international markets, Honor's foldable screens fear no one in terms of product capability. The only thing that truly concerns Honor is whether the product can once again surpass consumer expectations," she said.
The following is the original text from the Weibo post: The matter of Apple making a foldable phone is something we have actually discussed internally before. Seeing this topic gain traction today, along with comments like 'Apple's foldable must pass through the Huarong Trail,' makes for quite interesting discussion. Here, I'll also share our perspective.
Frankly speaking, the challenges facing foldable screens are far more complex than those for the Air. How can one achieve both slimness and long battery life? Can the inner screen experience remain stable over the long term? Is the structural reliability robust enough to withstand repeated verification? These are issues that cannot be circumvented.
Counting from the Magic V, Honor has already released five generations of foldable products, with each generation achieving peak performance for its time.
When users expressed a desire for foldable screens to be as thin as bar phones, we started from the ground up to custom-design all components; When users said slimness wasn't enough and they also needed long battery life, we incorporated the industry's highest silicon content and developed our own Qinghai Lake blade battery; When users voiced concerns about foldable phones lacking durability, we utilized shield steel, typically used in undersea tunnels, within the phone.
It is precisely this pursuit of perfection that leads many users to still regard the Magic V5 as the strongest foldable phone in their minds, even seven months after its release.
How has Honor managed to accomplish this? The secret is actually quite simple: we consistently seek answers based on genuine user pain points. Brands should not attempt to educate users into making compromises; instead, they should win consumer recognition through sufficiently strong product capabilities. Every cent spent by consumers should be allocated towards experiences that exceed expectations, rather than paying for unreasonable premiums.
Having progressed to this stage, whether in the domestic or international markets, Honor's foldable screens fear no one in terms of product capability. The only thing that truly concerns Honor is whether the product can once again surpass consumer expectations.
As for the next-generation Magic V6, What new breakthroughs will it bring beyond slimness and battery life? We'll keep that as a suspense for today.
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