Aytu BioScience, Inc. (AYTU) has outlined its launch strategy for EXXUA, targeting the substantial $22 billion major depressive disorder market. The company is strategically pivoting its focus toward prescription pharmaceuticals, with EXXUA positioned to deliver a novel therapeutic option for patients suffering from major depressive disorder.
The strategic shift represents a significant move for Aytu BioScience as it seeks to establish a stronger presence in the prescription drug sector, leveraging the considerable market opportunity presented by the treatment of major depressive disorder.
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