Sina Finance's "Liquor Price Insider" has officially launched, giving you full access to the real market prices of well-known baijiu products. Data collected by Sina Finance's "Liquor Price Insider" over the past 24 hours shows that on November 10, the average terminal retail prices of 12 major baijiu products saw ten decline and only two rise, with decliners holding an overwhelming advantage in number and their cumulative losses significantly outpacing the gains on the rising side, sending the overall price floor sharply lower to a new stage low.
On the rising side, Yanghe Dream of Blue M6+ climbed 2 yuan to 587 yuan, posting a second consecutive day of modest gains and gradually emerging from its lowest trough in a month; Gujinggong Gu20 surged 5 yuan to 517 yuan, extending its bottom-rebound rally after yesterday's pullback and becoming the biggest gainer of the day.
On the declining side, Feitian Moutai's average retail price fell 3 yuan to 1,773 yuan, resuming its downward trend after a brief flat session yesterday, with pressure clearly mounting as Double Eleven approaches; Jingpin Moutai dropped 4 yuan to 2,429 yuan, slipping below the 2,430 mark to hit a near 30-day low; Moutai 1935 edged down 1 yuan to 685 yuan, still hovering near its highest level in the past 30 days; Wuliangye Puwu Eighth Generation fell 5 yuan to 780 yuan, ending its previous two-day winning streak; Wuliangye 1618 declined 4 yuan to 817 yuan, once again setting a new near 30-day low; Qinghua Fen20 dropped 3 yuan to 377 yuan, falling to its lowest point in the past month; Guojiao 1573 plunged 7 yuan to 860 yuan, marking seven consecutive days of either declines or flat movement, with the product having lost nearly 20 yuan over the past week under heavy selling pressure; Xijiu Junpin tumbled 10 yuan to 614 yuan, erasing all gains from the previous two days and falling to its lowest level in nearly 30 days, making it the biggest decliner of the day; Qinghualang dropped 6 yuan to 669 yuan, mired in its lowest price range of the past month; Crystal Jiannanchun fell 1 yuan to 399 yuan, finally losing the 400 yuan threshold after two rounds of tug-of-war.
The total terminal retail price of the 12 major products fell sharply today, with only two products managing to post gains against the broader downtrend. Xijiu Junpin and Guojiao 1573 led the declines and were the main forces dragging down the overall price floor. If one bottle of each of the 12 major products were packaged and sold together, the total price today would be 10,507 yuan, down sharply by 37 yuan from yesterday and marking a nearly two-month low since mid-September this year.
The daily data for "Liquor Price Insider" comes from approximately 200 collection points reasonably distributed across all major regions nationwide, including but not limited to liquor company designated distributors, social distributors, e-commerce platforms, and retail outlets. The raw sampled data consists of actual transaction terminal retail prices handled at each point over the past 24 hours, striving to provide all sectors with objective, scientific, and fully traceable data on the market prices of major baijiu products.
With the official i-Moutai platform launching 1,499 yuan per bottle Feitian Moutai this New Year's Day (raised to 1,539 yuan per bottle on March 31 and further to 1,639 yuan per bottle on July 18), as well as 2,299 yuan per bottle Jingpin Moutai on January 9 (raised to 2,359 yuan per bottle on May 16), the magnetic influence of this new channel on the average terminal retail prices of both products has gradually become apparent. The daily liquor prices published by "Liquor Price Insider" follow a calculation rule weighted by actual transaction volume, and we have incorporated quantifiable prices into the calculation of terminal retail prices for both liquor products. [Click to enter Liquor Price Insider, view real liquor prices, and search the latest and most complete distributor database for Kweichow Moutai and Wuliangye]
On important news in the baijiu industry, the National Bureau of Statistics released major consumer price data for October 2026 on November 9, showing that liquor prices in October fell 3.1% year-on-year and 0.1% month-on-month; from January to October this year, liquor prices declined 2.8% year-on-year. Over the same period, national consumer prices rose 0.7% year-on-year in October and 0.9% on average from January to October. The trend in liquor prices stands in contrast to the overall performance of consumer prices: while national consumer prices maintained moderate growth, liquor prices remained in a declining range, indicating that supply-demand adjustment and promotional competition in the liquor market have not yet ended. Moreover, the year-on-year decline exceeding the month-on-month change also suggests that price pressure has a certain persistence. It should be noted that the above statistical scope covers multiple liquor categories and cannot be directly mapped to any single brand or category, but it can reflect the overall price environment for liquor consumption. [Click to enter Liquor Price Insider, view real liquor prices, and search the latest and most complete distributor database for Kweichow Moutai and Wuliangye]
Comments