Recently, Chow Tai Fook's Tmall flagship store discreetly posted a notice on its homepage: due to market factors, some products will soon see price hikes. Upon clicking through, the product details revealed the adjustment would take effect on December 19. This marks the third price increase this year, following adjustments in March and late October.
"Gold prices change daily now," remarked Ms. Li, a customer shopping for gold jewelry at a Chow Tai Fook store. As gold prices surge, Moutai—once notoriously hard to purchase—faces dwindling interest among younger consumers. Investors are divided: some champion gold’s appreciation potential, while others cling to nostalgia for Moutai.
Between gold and baijiu, which would you choose?
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