Since the Shenyang-Baihe high-speed railway became fully operational, it has ushered in another passenger flow peak during the New Year holiday. Meituan Travel data shows that during the New Year period, cultural and tourism bookings in Baishan City increased by 57% year-on-year. Specifically, train ticket bookings with "Changbai Mountain Station" as the destination surged by 110% compared to the same period last year. Amidst the snow-covered forests and plains of Changbai Mountain, there has been a noticeable increase in visitors from other regions, including Changchun City, Shenyang City, Yanbian Korean Autonomous Prefecture, Harbin City, and Jilin City. Utilizing various modes of transport, they can reach their ice and snow tourism destination within 2 to 4 hours, effortlessly embarking on a unique winter journey.
Changbai Mountain is renowned for its volcanic landforms and spectacular snowscapes. Beyond viewing the Tianchi (Heavenly Lake), visitors can enjoy a diverse array of activities such as sledding through pine forests blanketed in white snow, trekking across the volcanic stone canyon of Changbai Mountain, experiencing rime drifting amidst the frigid temperatures, getting up close to pet sika deer, and soaking in hot springs within the resort area. These rich local experiences have significantly boosted the popularity of group tours. Meituan Travel data indicates that during the New Year holiday, bookings for guided tours to Changbai Mountain grew by 20% year-on-year.
The "Changbai Mountain - Xue Ridge - Yanji" route has emerged as one of the most popular premium ice and snow itineraries. This route masterfully combines breathtaking natural wonders with distinct ethnic customs, making it highly favored by tourists. After exploring the grand mountains, many visitors indulge in a "grand bath." The "4-hour transportation circle" effectively linked by the high-speed rail has also successfully stimulated consumption in the local service industry of Changchun.
During the New Year period, as temperatures dropped across many regions, bath centers became a new choice for a "mini-vacation" among both local and non-local users. Meituan data reveals that searches for several keywords related to bath centers increased by several dozen times during the short holiday, with nearly 30% of these searches coming from the post-00s generation. In Changchun City, search volume for bath centers saw a year-on-year increase of over 100%. From the perspective of cross-city travel consumption, Changchun also ranked among the top ten cities in terms of online transaction value from non-local users at bath centers.
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