Recently, a Shenzhen-based couple in their 30s, known as Liuliu and Qige, gained widespread online attention after claiming to earn 2 million yuan annually by using artificial intelligence to write articles for a WeChat public account. The news quickly became a trending topic on Weibo. However, within days, it was discovered that their company’s official WeChat account, named "Bubble AI," had been suspended by the platform. A notice indicated that the account was penalized for "non-human automated content creation behavior" and has been deactivated.
Liuliu confirmed in a video statement that on April 1, all of the company’s associated WeChat public accounts and mini-programs were banned. According to business-related social media accounts, the couple monetized their operation by creating and publishing WeChat articles using AI tools. They also founded an all-in-one AI content platform called "Bubble," which offered services such as trend analysis, smart prompt generation, and one-click content creation, claiming annual earnings of 2 million yuan.
However, public information suggests that the majority of their reported income came from a 299-yuan deposit charged to "content creators" or trainees, rather than from advertising revenue generated by the public account. Tianyancha records show that their affiliated company was established in December 2024 with a registered capital of 100,000 yuan, with Chen listed as the legal representative.
Despite this, the notion of "AI-generated public account content" has attracted significant public concern, with many worried about its potential disruptive impact on existing content models. On April 9, the WeChat team responded by emphasizing that the platform has always encouraged genuine human content creation. Notably, WeChat recently introduced new rules targeting "non-human automated creation behavior," explicitly stating that public and service accounts are prohibited from using AI, scripts, APIs, or other automated tools to replace human creators in the process of content production and distribution.
Violations of these guidelines may lead to penalties such as traffic restrictions or content removal, and in more serious cases, account suspension or functional limitations. The WeChat team clarified that while the platform supports the reasonable use of tools to assist and enhance creative efficiency, it opposes the complete replacement of human creators with automated processes. A healthy and sustainable ecosystem, they noted, depends on the joint efforts and support of both operators and users.
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