Data collected over the past 24 hours shows the average terminal retail prices for ten major Chinese baijiu products exhibited a divergent adjustment trend on February 22nd. If one bottle of each of the ten major products were sold as a bundle, the total price today would be 9,247 yuan, a decrease of 4 yuan from the previous day. Sector rotation was evident, with the overall market maintaining healthy consolidation.
Among the ten major products, six experienced price declines while four saw increases. On the rising side, Qinghua Lang led strongly with an increase of 10 yuan per bottle, marking six consecutive days of gains; Guojiao 1573 followed closely, rising by 8 yuan per bottle; Gujing贡古20 increased by 4 yuan per bottle; Wuliangye普五八代 saw a slight rise of 1 yuan per bottle, showing stable supply-demand balance. On the declining side, Xijiu Junpin and Qinghua Fen 20 both fell by 7 yuan per bottle, indicating ongoing destocking pressure in the sub-premium segment, with the latter experiencing significant recent price volatility; Crystal Jiannanchun decreased by 5 yuan per bottle; Premium Moutai and Feitian Moutai fell by 4 yuan and 3 yuan per bottle respectively, reflecting a rational price correction during the post-holiday consumption lull; Yanghe Dream Blue M6+ saw a minor dip of 1 yuan per bottle.
The daily data is sourced from approximately 200 collection points reasonably distributed across major regions nationwide, including but not limited to designated distributors of liquor companies, independent distributors, e-commerce platforms, and retail outlets. The raw sample data consists of actual transaction prices from these points over the past 24 hours, aiming to provide objective, authentic, scientific, and fully traceable data on the market prices of renowned baijiu products. Since the official i-Moutai platform began selling Feitian Moutai at 1,499 yuan per bottle after New Year's Day and Premium Moutai at 2,299 yuan per bottle starting January 9th, the magnetic influence of this new channel on the average terminal retail prices of these two products has gradually become apparent. The daily prices follow a calculation rule weighted by real transaction volume, and quantifiable prices from this platform are being gradually incorporated into the terminal retail price calculations for Feitian Moutai and Premium Moutai.
In significant baijiu industry news, a report published on the 21st, based on nearly one hundred frontline research articles, pointed out seven core development trends in the industry: a polarization of price points in sales, with mass consumption becoming the market stabilizer and the 100-300 yuan range becoming essential; restructuring of channels by instant retail and new retail giants, accelerating online-offline integration; accelerated diversification and innovation in non-baijiu categories, presenting new development opportunities; ongoing evolution of aroma-type patterns in regional markets, intensifying competition between famous brands and local liquors; leading liquor companies increasing focus on mass market price points, shifting marketing expenditure towards consumers, and promoting channel "burden reduction"; distributors facing profit restructuring and urgently needing proactive change; traditional tobacco and liquor stores entering a major reshuffle phase, with transformation and self-rescue becoming key industry themes.
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