As the saying goes, "After Laba Festival, the New Year is near," and with the Spring Festival approaching, every household begins to stock up on holiday goods. Recently, JD.com launched its 2026 "I Send New Year Goods to My Hometown" campaign. As a representative of private entrepreneurs, JD.com's founder and Chairman of the Board, Liu Qiangdong, once again sent generous New Year gifts to his hometown, Guangming Village in Lailong Town, Suqian, Jiangsu. In fact, for many years, JD.com has transitioned from simply "giving money and goods" to "building industries, creating jobs, and fostering an ecosystem." Through industrial projects and youth development initiatives, the company has enabled local villagers to "have work to do, money to earn, and prospects to look forward to." This model of nurturing and capacity-building empowerment has made JD.com a significant contributor to the local economic and social development, also illustrating the company's social responsibility and commitment.
This year's New Year goods include a fresh update, with AI adding a unique vibrancy to the countryside. Reportedly, unlike previous years, Liu Qiangdong also brought a batch of "trendy New Year goods" for the villagers this year, including AI smartphones and AI toys, filling Guangming Village with a "technological New Year atmosphere." Notably, an AI classroom equipped with functions for early childhood education, reading development, and intelligent gaming has been established in the village. This classroom deeply integrates JD.com's educational resources and advanced AI technology. A relevant person in charge from Guangming Village stated that the implementation of the comprehensive AI classroom not only brings high-quality educational resources and diverse teaching methods, helping to address the scarcity of educational resources in rural areas and students' lack of exposure to technology, but also holds positive significance for broadening students' horizons and bridging the digital divide.
When villagers use AI phones and children play games against intelligent systems in the AI classroom, it not only provides the people of Guangming Village with a new venue to experience technological products but also demonstrates a new pathway for technology to boost rural revitalization. Teaching people to fish, private enterprises are empowering rural development with "digital intelligence." Private enterprises are a vital force in rural revitalization, capable of stimulating endogenous development momentum in the countryside through industrial empowerment, talent cultivation, and model innovation. It is understood that JD.com has been instrumental in the remarkable transformation of Guangming Village. The company did not stop at mere financial donations; instead, through strategic industrial layout in the surrounding area, it achieved 100% employment for the village's working-age population, with many families realizing the stability that comes from "one family member getting a job."
Through multiple industrial projects and programs for nurturing returning youth, JD.com has promoted rural development and increased farmers' incomes. It is reported that JD.com has currently established 6 physical projects and 9 key cooperative projects in Suqian. These include the JD.com Global Customer Service Center, the JD Logistics Asia No.1 Suqian Suyu Smart Industrial Park, the JD Cloud (Suqian) AI Big Data Intelligent Processing Center, and the JD.com Group Global Training Base, covering important industries across e-commerce, logistics, and technology sectors. Looking at JD.com's specific practices, it has solidified the foundation of cooperation with physical projects, activated livelihood value by prioritizing employment—directly providing over 20,000 jobs in Suqian and indirectly driving employment for over 80,000 people—and broadened development boundaries with a digital ecosystem, achieving coverage in areas like e-commerce, logistics, and digital governance.
For a city in Northern Jiangsu, these initiatives represent tangible industrial support and job creation from JD.com for Suqian. This is a two-way street, where the countryside becomes a "industrial testing ground" and a "talent reservoir" for private enterprises. The vast countryside also provides companies with stable production bases and sources of raw materials, and can be expanded into emerging markets, talent pools, and spaces for industrial chain extension. It is understood that JD.com recently launched initiatives such as the High-Quality Agricultural Product Base Plan, the "Authentic Hometown Flavor" Plan, and the "Ten Billion Agricultural Subsidy," penetrating over a hundred characteristic agricultural product industrial belts and establishing more than a million mu of JD.com bases with partners.
A relevant person in charge from JD.com explained that the platform collaborates with core production areas. By establishing bases, sourcing directly from origins, and contracting orchards for exclusive sales, it addresses issues of procurement costs and quality control, allowing more high-quality, fresh agricultural specialties to reach consumers' tables at affordable prices. While expanding its industrial bases, JD.com also employs rural personnel on a large scale. Through systematic training and development systems for long-term investment, it transforms local human resources into a sustained driving force for both corporate development and rural revitalization. Proposals for the "15th Five-Year Plan" suggest accelerating agricultural and rural modernization and solidly advancing comprehensive rural revitalization.
Thriving industries and job creation mean the countryside provides JD.com with vast space for industrial upgrading and human resources, while JD.com injects the market standards, technology, and growth opportunities needed for rural development. Looking to the future, we anticipate more prosperous new scenarios converging to form a new picture of advancing rural revitalization.
Comments