On the morning of October 23 Beijing time, during the season opener on October 21 New York time, the Brooklyn Nets officially announced that Alibaba (BABA) has become the team's official AI and cloud partner.
The two sides reached a multi-year cooperation agreement that will use artificial intelligence (AI) and cloud computing technology to provide comprehensive technical support both on and off the court, reshaping fans' game-watching and interactive experiences. Alibaba's logo has also been printed on the Nets' new-season jerseys.
It is reported that starting with the 2026-27 NBA season, Alibaba (BABA)'s AI and cloud technology will provide 360-degree real-time replay technology for the Nets' home arena, Barclays Center, offering fans a faster and more innovative multi-replay viewing angle for in-person games, and will be able to generate motion tracking and tactical analysis.
In the Nets Figure Lab, an AI figure card experience space at the Nets' home Barclays Center, Alibaba (BABA) and the Nets jointly launched the "My Nets AI Figure" interactive experience. Based on the Tongyi large model, fans can upload photos to generate a personalized AI image wearing a Nets jersey. Through image recognition and generation technology, the Brooklyn Nets' brand and cultural symbols are innovatively integrated with classic basketball merchandise, creating a personalized digital collectible figure card experience for fans.
"Alibaba (BABA) has long maintained cooperation with the world's leading sports organizations, which gives us a deep understanding of how to deploy technology at scale and better meet the needs of live sports event broadcasts," said Xu Hong, partner of Alibaba Group. "We are delighted to join hands with the Brooklyn Nets to explore the infinite possibilities of sports technology innovation. In the new season, we look forward to providing a more immersive game-watching experience for fans at Barclays Center and around the world."
Sam Zussman, CEO of Brooklyn Sports & Entertainment, said: "The Brooklyn Nets are committed to enhancing the fan experience through technology investment and comprehensively upgrading the in-arena experience at Barclays Center. As we celebrate the Nets' 60th anniversary, we are actively seeking innovation in marketing and arena experience. Cooperation with Alibaba (BABA) will help us open up new avenues and allow fans to establish a closer connection with the team's history and cultural heritage."
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