Mobile signaling, travel trajectories, platform bookings, and other big data records capture the everyday clothing, food, accommodation, and transportation information of ordinary people. By overlaying this massive amount of information onto a map, we can obtain a picture of travel and consumption during the National Day holiday.
Starting from September 25, light points representing travel began to light up one after another on the map. Broken down by time, major scenic spots will usher in peak visitor flows from October 2 to 5; zooming in to each day, 13:00 to 16:00 is the period when scenic area crowds are most concentrated.
The movement lines extending from the map can intuitively reflect a change 鈥?during this holiday, people traveled farther. With the Mid-Autumn Festival and National Day combined into an extended break, the travel window was stretched longer. China Mobile Wutong Data, combined with AI intelligent analysis, found that long-distance travel of over 500 kilometers increased by 11% compared with the same period last year.
On transportation routes such as Shanghai to Beijing, Chengdu to Xi'an, Shenzhen to Changsha, and Beijing to Shenyang, personnel exchanges were active. Long-distance travel directly drives destination service consumption. In regions like Inner Mongolia, Liaoning, and Xinjiang, out-of-town car rentals became the choice for many people seeking in-depth travel, with the average daily active user scale of car rental apps growing by 43% compared with the same period last year.
Wherever traveling footsteps extend, consumer vitality is released. Looking beyond national borders, cross-border travel activates two-way consumption. Booking information for domestic residents traveling abroad shows that holiday international roaming bookings increased by 32% year-on-year.
Japan, South Korea, and Southeast Asia remain the top choices for mass outbound travel, accounting for over 60% of orders; long-distance outbound orders to Europe, Africa, and South America grew by 45% year-on-year, with more and more Chinese people bringing their consumption overseas.
Within the entire picture of travel consumption, family travel is a prominent part. The autumn break for primary and secondary schools has spawned a large number of parent-child trips. The scale of tourists departing from Hangzhou grew by 40% compared with last year, with more than half being family trips.
Not everyone rushes to popular check-in spots. By combining全网 searches and destination reservation information, we can see another group of people's travel choices. Arxan in Inner Mongolia, Daocheng in Sichuan, Yanbian in Jilin, and Altay in Xinjiang 鈥?these vast, sparsely populated, and scenic places are favored by travelers seeking a relaxed travel experience.
Some head for mountains and wilderness, while others step into history. Analysis of topic热度 and search keywords on social platforms found that discussion热度 for red tourism increased by 24% compared with ordinary days. It is expected that passenger flow at red tourism destinations such as Yan'an, Zunyi, Shaoxing, and Zhongshan will grow by 10% compared with the same period last year.
This wave of popularity has also crossed national borders. The immersive interactive experiences at red tourism attractions have boosted inbound tourism. It is expected that at the Yan'an Revolutionary Memorial Site scenic area and the Zunyi Loushanguan scenic area, foreign tourists will account for up to 6%. The growth rate of foreign tourists in Yibin, Sichuan; Anqing, Anhui; Zhangjiajie, Hunan; and Ili, Xinjiang is expected to all exceed 55%. Inbound tourism is sinking from first-tier cities to distinctive small towns.
Big data tells us: this holiday, we will travel farther, families will be closer, and consumption will be more diverse.
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