Sina Finance's "Liquor Price Insider" has launched, putting the real market prices of well-known baijiu at your fingertips. Data collected by Sina Finance's "Liquor Price Insider" over the past 24 hours shows that on October 28, the average terminal retail prices of 12 major baijiu products saw five rise, five fall, and two remain flat. The number of gainers and decliners was evenly matched, but the decliners held a slight edge in monetary terms, with the overall price board weakening modestly after two consecutive days of recovery.
On the upside, Feitian Moutai rose 1 yuan to 1,789 yuan, extending a second straight gain and continuing a modest repair, with its recent center of gravity slightly lifted from lows. Moutai 1935 rose 2 yuan to 686 yuan, climbing for a second consecutive day and hitting a new high since early October. Yanghe Dream of Blue M6+ surged 6 yuan to 607 yuan, marking a third straight gain with daily increases widening, making it the most prominent gainer of the day. Xijiu Junpin rose 2 yuan to 637 yuan, with recent gains and losses alternating as the price continued to fluctuate around the 640 yuan level. Crystal Jiannanchun rose 3 yuan to 414 yuan, rebounding quickly after a modest decline yesterday and rising to its highest level in 20 days.
On the downside, Jingpin Moutai fell 2 yuan to 2,448 yuan, declining again after a flat session yesterday, with its recent weakness still not reversed. Wuliangye Puwu Eighth Generation plunged 7 yuan to 797 yuan, ending a three-day winning streak and losing the 800 yuan integer mark once again. Qinghua Fen 20 fell 1 yuan to 388 yuan, adjusting modestly for a second consecutive day as its earlier rebound momentum gradually cooled. Guojiao 1573 fell 2 yuan to 884 yuan, with its trend turning weak again after a brief recovery. Gujinggong Gu 20 tumbled 8 yuan to 525 yuan, abruptly ending a three-day winning streak and giving back all of yesterday's rebound gains.
Among those holding steady, Wuliangye 1618 remained unchanged at 825 yuan, staying at its lowest level in nearly 30 days. Qinghualang held at 688 yuan, pausing its decline for consolidation after a mild drop yesterday. The total terminal retail price of the 12 major products edged lower today, with five products rising and five falling. Gujinggong Gu 20 and Wuliangye Puwu Eighth Generation were the main drags on the price board, while the rise in Yanghe Dream of Blue M6+ provided some support. If one bottle of each of the 12 major products were packaged together for sale, the total price today would be 10,688 yuan, down 6 yuan from yesterday, ending a two-day recovery streak and hitting a three-day low.
The daily data of "Liquor Price Insider" comes from approximately 200 collection points reasonably distributed across major regions nationwide, including but not limited to designated distributors of liquor companies, social distributors, e-commerce platforms, and retail outlets. The raw sampling data consists of the actual transaction terminal retail prices handled at each point over the past 24 hours, striving to provide all sectors with objective, scientific, and fully traceable data on the market prices of major baijiu products. With the official iMoutai platform launching Feitian Moutai at 1,499 yuan per bottle for the New Year (raised to 1,539 yuan per bottle on March 31 and further to 1,639 yuan per bottle on July 18), and launching Jingpin Moutai at 2,299 yuan per bottle on January 9 (raised to 2,359 yuan per bottle on May 16), the magnetic influence of this new channel on the average terminal retail prices of both products has gradually emerged. The daily liquor prices published by "Liquor Price Insider" follow calculation rules weighted by actual transaction volumes, and we have incorporated quantifiable prices into the calculation of terminal retail prices for both liquor products. [Click to enter Liquor Price Insider, view real liquor prices, and search the latest and most complete database of distribution outlets for Kweichow Moutai and Wuliangye]
In important news for the baijiu industry, Wuliangye released its third-quarter report for 2026 on the evening of October 27. Data shows that the company achieved operating revenue of 32.858 billion yuan in the first three quarters, up 7.25% year-on-year; net profit attributable to shareholders of 9.711 billion yuan, up 49.98% year-on-year; and non-recurring net profit of 9.441 billion yuan, up 46.18% year-on-year. Wuliangye stated that the profit growth in the first three quarters was mainly affected by the low base in the same period last year, as well as effective sales promotion measures taken during the New Year and Spring Festival holidays and strong sales of core products during the peak season. However, on a quarterly basis, third-quarter operating revenue was 4.442 billion yuan, down 37.68% year-on-year; net profit attributable to shareholders was 958 million yuan, down 48.25% year-on-year; and non-recurring net profit was 957 million yuan, down 48.16% year-on-year. Regarding the third-quarter performance decline, Wuliangye stated in its financial report that it was mainly due to weak market demand and reduced sales of related products, leading to a year-on-year decline in revenue and profit for the reporting period. [Click to enter Liquor Price Insider, view real liquor prices, and search the latest and most complete database of distribution outlets for Kweichow Moutai and Wuliangye]
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