Data collected by the "Liquor Price Index" over the past 24 hours indicates that the average terminal retail price for major Chinese baijiu products experienced a significant overall increase on April 25th, led by Feitian Moutai. If one bottle of each major product were bundled for sale, the total price today would be 9,967 yuan, a sharp increase of 48 yuan from the previous day, reaching the highest level in 20 days. The market rebounded swiftly following the previous day's adjustment, with terminal trading sentiment showing marked improvement and strong price and volume characteristics re-emerging. Out of 11 major baijiu products tracked, nine increased, one decreased, and one remained flat, indicating a dominant majority of gainers. Among the advancers, Feitian Moutai led the gains, rising significantly by 15 yuan per bottle compared to the previous day, climbing back above the 1,750 yuan mark. Gujiao 1573 increased by 13 yuan per bottle, quickly recovering after a pullback the day before and reclaiming the 900 yuan threshold. Gujing贡古20 rose by 8 yuan per bottle, reaching its highest price in nearly a month. Wuliangye普五八代 increased by 5 yuan per bottle. Both Wuliangye 1618 and Qinghualang saw increases of 3 yuan per bottle. Qinghua Fen 20 rose by 2 yuan per bottle. Yanghe Dream Blue M6+ and Crystal Jiannanchun both registered minor gains of 1 yuan per bottle. On the decline, Premium Moutai decreased by 3 yuan per bottle. The price of Xijiu Junpin remained unchanged from the previous day. The daily data for the "Liquor Price Index" is sourced from approximately 200 collection points reasonably distributed across major regions nationwide. These points include, but are not limited to, distributors designated by distilleries, independent social distributors, e-commerce platforms, and retail outlets. The raw sample data consists of the actual final retail transaction prices processed at each point over the past 24 hours, striving to provide objective, scientific, and fully traceable data on the market prices of well-known baijiu products for all stakeholders. Following the official launch of Feitian Moutai at 1,499 yuan per bottle on the iMoutai platform at the start of the year (which increased to 1,539 yuan per bottle on March 31st) and the launch of Premium Moutai at 2,299 yuan per bottle on January 9th, the gravitational influence of this new sales channel on the average terminal retail prices of these two products has gradually become apparent. The liquor prices published daily by the "Liquor Price Index" adhere to a calculation rule weighted by actual transaction volume, and verifiable prices from this platform have been incorporated into the terminal retail price calculations for these two products. In other significant baijiu industry news, Kweichow Moutai Co.,Ltd. yesterday released its first-quarter 2026 financial report. The company reported operating revenue of 539.1 billion yuan, a year-on-year increase of 6.5%. Net profit attributable to shareholders reached 272.4 billion yuan, up 1.5% year-on-year. Net profit attributable to shareholders after deducting non-recurring items was also 272.4 billion yuan, an increase of 1.5%. Net cash flow from operating activities was 269.1 billion yuan, surging 205.5% compared to the same period last year. Earnings per share (EPS) stood at 21.7545 yuan. As of the end of the first quarter, the company's total assets amounted to 3,199.19 billion yuan, an increase of 5.3% from the end of the previous fiscal year. Net assets attributable to shareholders were 2,708.94 billion yuan, growing by 10.7% from the end of the prior year. Kweichow Moutai's main business operations demonstrated overall stability, with primary revenue still derived from the sales of Moutai liquor and series liquors. The iMoutai digital marketing platform contributed substantial liquor sales revenue, and the distributor networks, both domestic and international, maintained good market coverage.
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