Coinbase shares rose nearly 4% in premarket trading.
Over 20 million people visited Coinbase’s landing page in a single minute after its floating QR code captivated every Super Bowl viewer on Sunday, the company said. And the crypto industry's advertising push has apparently only just begun.
The so-called “Crypto Bowl” featured ads from Coinbase, FTX, Crypto.com and eToro. The word “crypto” was referenced four, maybe five times during the entire Super Bowl on Sunday (if you countTurboTax's ad), but that proved more than enough to get people interested.
Coinbase jumped from 186th place to No. 2 on the App Store, while apps owned by FTX and eToro surged in App Store rankings for the finance category, according to data fromThe Block Research.
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