China's Postal Savings Bank (PSBC) has achieved a milestone with its innovative "Platform Connect" product, successfully processing the first transaction on the "Egg Helper" industry digital-intelligence platform. This makes PSBC the first financial institution to implement digital yuan (e-CNY) settlements in the poultry and egg sector, marking another step forward in leveraging digital currency to empower industrial chains and inject new momentum into financial innovation.
Designed specifically for industrial internet platforms, "Platform Connect" streamlines the entire transaction process—from service enrollment and fund deposits to trade matching, order settlement, and fund withdrawals. Its debut on the "Egg Helper" platform signifies the official rollout of PSBC’s digital yuan solution, embedding e-CNY deeply into supply chain finance and revitalizing private enterprises.
"Egg Helper," operated by Qian Yi He Sheng (Beijing) Technology Co., Ltd., is a digital-intelligence platform dedicated to the poultry and egg industry. Traditionally reliant on offline settlements, the sector faced inefficiencies, high costs, and fragmented cash-information flows, hampering small-scale farmers and distributors in planning investments and inventory. To address these challenges, PSBC integrated industrial digital transformation with inclusive finance, creating a "Digital-Intelligence + Inclusive" service model. Leveraging its four-tier (national-provincial-city-branch) coordination mechanism and a team of digital service engineers, PSBC developed a comprehensive solution combining e-CNY settlements and supply chain financing, tailored to industry needs.
"Before, egg payments took three to four days. Now with 'Platform Connect,' funds arrive instantly after transactions—giving us confidence to buy feed or hire workers," shared a farmer involved in the pilot transaction.
Moving forward, PSBC will enhance "Platform Connect" by refining user experience, expanding functionalities, and fostering deeper collaborations with industrial platforms to extend e-CNY services across broader real-economy sectors. Capitalizing on its extensive inclusive finance network, the bank will advance its "Five-Power Empowerment" initiative for private businesses, addressing their digitalization and operational financial needs through customized fintech solutions. By accelerating e-CNY innovation, PSBC aims to strengthen its role in supporting the real economy and rural revitalization, fueling high-quality digital economic growth.
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