Luzhou Laojiao Launches New Low-Alcohol '28° High Light' Product, Set for June 25th Market Debut

Deep News06-24

Luzhou Laojiao Co.,Ltd. is set to introduce a new product named "28° High Light" on June 25th, as confirmed by the company's official flagship store.

The new offering will be available in two variants: a 375ml High Light International Edition priced at 128 yuan per bottle, and a 50ml High Light Mini Edition priced at 16.9 yuan per bottle. The product targets the 25-35 year old demographic, described as young, happy, and seeking light enjoyment, with consumption scenarios focused on social gatherings and parties.

A company representative indicated that the 28° High Light will be sold primarily through online e-commerce platforms, with some availability also through offline instant retail channels.

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