Apple's Chief Hardware Officer Initiates Major Restructuring to Accelerate Future Device Development

Apple's Chief Hardware Officer, Johny Srouji, has recently implemented a significant management restructuring within the hardware development division. This move aims to accelerate the research and development process for future devices and achieve closer integration between the in-house chip development teams and product teams.

**Reshuffle in Product Design Leadership** According to reports, Srouji is adjusting the management structure of the product design teams. The oversight of this function will be transferred from Kate Bergeron to her long-time deputies, Shelly Goldberg and Dave Pakula. Goldberg was previously responsible for Mac product design, while Pakula led the design of Apple Watch, iPad, and AirPods. Moving forward, they will jointly supervise the design work for all Apple products. Richard Dinh will continue to lead iPhone product design.

Bergeron has been assigned a new role, where she will be responsible for overseeing product reliability for all Apple devices and will continue to lead the materials development team. She will report to Tom Marieb, the head of hardware engineering.

**Accelerating Chip and Product Integration** The core objective of this restructuring is to "better integrate the in-house chip teams with the product creation teams." As John Ternus is set to take over as CEO on September 1st, Srouji's responsibilities have been further expanded. He was appointed Chief Hardware Officer in April, overseeing chips, hardware engineering, and platform architecture.

Two former deputies of Ternus will now report directly to Srouji: Matt Costello will lead the new Ecosystem Platform and Partnerships team, and Kevin Lynch will be in charge of a special projects group focused on robotics device development.

Additionally, chip engineering head Sribalan Santhanam will oversee the chip engineering team in Israel and packaging technologies. Advanced technology head Zongjian Chen will take over battery, camera engineering, and sensor software development, while continuing to advance the non-invasive blood glucose monitoring project.

Analysts believe this series of adjustments comes at a time when Apple is facing competitive pressure in the AI field. The restructuring aims to break down barriers between hardware and chip teams, accelerating the implementation of AI features in new devices.