This Saturday, June 13th, a special food festival will be held at the Urumqi Fashion Outlets. The event uses cuisine as a medium, focusing on stimulating consumption, benefiting the public, building brands, and strengthening the industry. Through activities including exhibitions, public engagement, and industry empowerment, it aims to comprehensively showcase the characteristics and vitality of Urumqi's catering culture and invigorate the dining consumption market.
The event will be open all day from 12:00 to 21:00. It will bring together enterprises from multiple sectors such as catering, renowned food products, specialty snacks, unique ingredients and condiments, and e-commerce, creating an integrated platform for brand display and public consumption.
Centered on industrial integration and public-benefit consumption, the festival will feature six distinct exhibition zones, gathering around 40 high-quality local catering resources. Over 20 key catering enterprises will display classic dishes and specialty baked goods, offering special discounts to attendees. More than 10 companies will collectively unveil their annual innovative and fusion dishes, highlighting the sector's creative energy. Additionally, businesses like dairy and dessert producers will conduct live demonstrations and offer free tastings.
Concurrently, zones for ingredient and condiment sales, e-commerce experiences, and lifestyle services will operate, achieving a deep integration of "food + e-commerce + lifestyle services" and expanding new scenarios and channels for dining consumption.
The event will also include various public engagement activities to enhance citizen participation and satisfaction. On-site quizzes will be held to promote awareness of consumption-stimulating policies and food safety knowledge, using fun interactions to spread information and benefit the public. Furthermore, activities like free rice dumpling tastings and spicy food challenges will be set up to enrich the visitor experience and create a lively, vibrant consumption atmosphere.
Dining consumption is a key driver for activating domestic demand and boosting market prosperity. This special food festival is a significant component of Urumqi's city-wide shopping promotion campaign. It aims to enhance the quality of catering services, innovate dining consumption experiences, and strengthen the development momentum of the catering industry.
Since the beginning of this year, Urumqi has continued to deepen its efforts in the dining consumption sector, regularly organizing public-benefit activities to stimulate spending, improving catering service quality from multiple angles, optimizing service supply, and continuously enhancing the overall dining consumption environment.
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