HK Stock Movement | ZJLD (06979) Surges Over 7% Intraday, "Da Zhen·Zhenjiu" Generates RMB580M in 200 Days, Company Plans Premium Beer Product

Stock News12-22 10:16

ZJLD (06979) rose over 7% intraday, reaching HK$8.52 (+6.5%) with a turnover of HK$44.02 million. On December 9, Chairman Wu Xiangdong hosted a livestream titled "Our 200 Days," revealing that the "Da Zhen·Zhenjiu" product achieved nationwide sales across 31 provinces and 280 cities within 200 days, generating RMB580 million in payments. It became the top-selling mid-to-high-end baijiu new product online, with a long-term target of becoming a RMB30 billion flagship product. Wu also announced plans for a premium-priced beer product, positioned even higher in the market. CITIC Securities noted that companies like ZJLD, which optimize distribution and innovate products, may achieve outsized returns if adjustments yield results and sales exceed expectations.

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