Data collected over the past 24 hours indicates that the average terminal retail prices for major Chinese baijiu products continued a minor downward correction on March 10th. If one bottle of each major product were bundled for sale, the total price today would be 10,595 yuan, a decrease of 5 yuan from the previous day, reaching its lowest point in nearly six days. Overall market trading activity remained steady, with prices primarily undergoing narrow-range adjustments.
Price movements among major baijiu products were mixed today. On the upside, Qinghua Lang led gains with an increase of 5 yuan per bottle; Xijiu Junpin rose by 4 yuan per bottle; while Gujiao 1573 and Crystal Jiannanchun saw slight increases of 2 yuan and 1 yuan per bottle, respectively. On the downside, Premium Moutai and Wuliangye 1618 both declined by 4 yuan per bottle; Feitian Moutai dropped by 3 yuan per bottle, reflecting a temporary slowdown in transactions and slight easing in channel quotes; Yanghe Dream Blue M6+ also fell by 3 yuan per bottle. Wuliangye Standard Eighth Generation, Qinghua Fen 20, and Gujing Gongjiu Gu 20 each experienced minor declines of 1 yuan per bottle.
The daily pricing data is sourced from approximately 200 collection points reasonably distributed across major regions nationwide. These points include, but are not limited to, designated distributors of distilleries, independent distributors, e-commerce platforms, and retail outlets. The raw sample data consists of actual, transacted terminal retail prices from these points over the preceding 24 hours, aiming to provide objective, scientific, and fully traceable data on the market prices of renowned baijiu brands. Since the official iMoutai platform began selling Feitian Moutai at 1,499 yuan per bottle after New Year's Day and Premium Moutai at 2,299 yuan per bottle starting January 9th, the influence of this new sales channel on the average terminal retail prices of these two products has gradually become apparent. The daily published prices follow a calculation rule weighted by actual transaction volumes, and quantifiable prices from this platform are being progressively incorporated into the calculations for Feitian Moutai and Premium Moutai's terminal retail prices.
In other significant baijiu industry news, according to an announcement from the official iMoutai account, the platform has recently added central warehouse delivery service stores to continuously optimize delivery efficiency and service quality. Subsequently, when users purchase different Moutai products via the iMoutai app, sales and delivery services will be provided either by Renhuai Huachi Wine Sales Co., Ltd. or Guiyang Moutai Wine Sales Co., Ltd., depending on the product. Both companies are official Moutai-owned stores, ensuring service standardization and protecting consumer rights. This adjustment aims to further shorten the delivery process and enhance the liquor buying experience, reflecting the platform's user-centric service orientation.
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