"Monthly order volume has exceeded 7,900 orders, with monthly sales surpassing 110,000 yuan!"—Inside the e-commerce entrepreneurship park of Xinhua Computer School, a subsidiary of CHINA EAST EDU (00667.HK), there are no simulated exercises, only the real market. In today's era of surging digital waves, every leap in industry and every iteration of technology is redefining what is "useful" and "usable." How can vocational education ensure that young people step out of the school gates not only holding certificates but also holding confidence? Xinhua Computer Education provides its own answer through a genuine two-way integration of "teaching" and "production"—here, the boundaries between classroom and workshop, learning and production, student and employee are being quietly erased.
"Four-Chain Integration": Making the Voice of Industry the Guiding Compass of Teaching The integration of industry and education is far more than a paper agreement. At Xinhua, it begins with a simple logic: what the industry needs, the school teaches; how enterprises operate, students practice. "We are not afraid of the industry changing rapidly; we are afraid that teaching cannot keep pace with the industry," said Wu Fengxia, Dean of Henan Xinhua Computer Institute. To this end, the institute invites enterprise experts and technical directors to join the "Professional Development Committee" to jointly analyze trends and deconstruct job roles. Specializations, course content, and practical training projects are all dynamically adjusted according to the pulse of the market. A more vivid integration comes from alumni deeply embedded in the industry. At Hangju Dian Network Technology Co., Ltd., a graduate from the class of 2012 has grown into a management position. This valuable alumni connection directly facilitated deep school-enterprise cooperation, leading to the joint establishment of an "Order-Oriented Class." In the second half of 2025, cooperation began on an AI Dynamic Comic project, and by September of that year, 17 students had already joined the project team for practical work. One student, Shen Ao, performed exceptionally well and was pre-selected by the enterprise, signing an internship agreement. The enterprise clearly stated that the remaining 16 students could directly join the company upon graduation. This type of alumni-led, project-driven cooperation is creating a virtuous cycle of "train a batch, supply a batch, then train another batch." Coincidentally, cooperation with Henan Juliang Information Technology Co., Ltd. also began with a referral from a Xinhua alumnus who had reached a director-level position with a monthly salary of tens of thousands. Currently, 5 students majoring in AIGC have been pre-selected by this company. In the future, the school plans to explore more enterprises in the AI field, bringing real projects onto campus to pave a direct path for students from practical training to employment.
The "Production Line" on Campus: Every Project Done Here Faces the Real Market At Xinhua, training rooms are not simple laboratories; they are condensed "industrial enclaves." Stepping into the e-commerce entrepreneurship park, there is no textbook recitation, only real, hands-on business. Student teams select products themselves, find supply chains, operate stores, and plan live streams. Can you imagine a group of students, not yet graduated, achieving monthly sales exceeding 110,000 yuan in their own live-streaming rooms? The stories here are not about simulation; they are about real traffic, real customers, and real revenue. Teaching and operation are integrated, works and products are one; students grasp the essence of commerce most quickly through gains and losses. Meanwhile, in the Guangyu Film Studio, the atmosphere resembles that of a professional production company. In 2025, the studio undertook over 30 external commercial projects. Students, acting as project team members under the guidance of mentors (who are also project managers), fully experience the entire process from client liaison to final product delivery. "Here, a technical error could mean project delays and customer complaints; this kind of pressure is something no simulated exercise can provide," reflected student Zhou Zhihao, who has participated in multiple practical projects. Enterprise standards are the classroom standards, and market feedback is the learning assessment.
Dual Entities: School and Enterprise: Becoming a "Quasi-Employee" Before Graduation Faced with the rapid development of cutting-edge fields like AI, Xinhua's "Order-Oriented Class" model continues to deepen. Cooperation with enterprises has long surpassed simple naming rights and superficial visits. Enterprises transform project modules they are currently tackling into real-time updated teaching cases, engineers come to campus to teach, and school teachers go into enterprises for work placements. School and enterprise "dual mentors" jointly guide students, with the enterprise's evaluation carrying significant weight. Student projects that meet standards can directly enter the enterprise's resource pool, and outstanding students can secure job offers early. "In the Order-Oriented Class, the tools, processes, and even the challenges we encounter are identical to those in the company," said student Shen Ao, who has already signed a pre-employment contract with Hangju Dian. This deep immersion allows students to possess valuable "job experience" upon graduation, achieving a seamless transition from novice to proficient.
Empowerment: The Shared Growth of an Individual, an Enterprise, and a Region This deep integration ultimately weaves a web of mutual benefit. For students, it dispels the fog of "uncertain future prospects," forging confidence for job hunting through practical experience. For enterprises, it significantly reduces recruitment and training costs, supplying talent that is culturally fit, skill-aligned, and ready to work. For the regional industry, it provides a steady, high-quality stream of human resources, enriching the soil for the rooting and growth of emerging industries like digital cultural creation and artificial intelligence. "What we ultimately build is a development community of 'enterprise-school-student'," Dean Wu Fengxia concluded. "Our goal is not only to equip students with current skills but also to cultivate their ability to face the future, to learn continuously, and to innovate." From bringing projects into the classroom to co-establishing order-oriented classes, from simulated practice to real commercial combat with tangible gains and losses, Xinhua Computer Education is transforming the grand concept of industry-education integration into vivid details in daily classrooms. Here, the end point of education is precisely the confident starting point of a student's career.
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