The breeze from Mengding Mountain has reached the banks of the Huangpu River, as Ya'an's high-quality agricultural products made a notable appearance at the Shanghai Supply and Marketing System's "May 5th Shopping Festival." From May 15th to 17th, the Ya'an Supply and Marketing Cooperative led a delegation, including the Hanyuan County Supply and Marketing Cooperative, Sichuan Tiansheyijia Supply and Marketing Co., Ltd., and Tianfu Granary (Hanyuan) Agricultural Service Co., Ltd., to participate in the Shanghai Supply and Marketing System's "May 5th Shopping Festival" and the third "Xiaode Yingman Shopping Festival" in Jiading District, Shanghai. Centered on "Ya" brand specialty agricultural products, the event utilized various formats such as exhibitions, sales, discussion forums, and alliance signings to successfully achieve the goals of "expanding product reach, enhancing brand visibility, and connecting sales channels." The total sales, both online and offline, approached 100,000 yuan, with several core products selling out completely, further extending the brand's influence across the Yangtze River Delta market.
01 Strategic Signings Build Platforms, Deepening Production-Sales Connections Prior to the exhibition, the Ya'an Supply and Marketing Cooperative delegation held a special discussion with the Jiading District Supply and Marketing Cooperative (Xinjia Group) on the evening of May 14th. Both sides engaged in in-depth exchanges on key topics including improving the efficiency of agricultural product distribution, achieving precise production-sales alignment, and jointly building regional brands. On the morning of May 15th, the Ya'an Supply and Marketing Cooperative officially signed to join the "Mountain-Sea Prefecture-Level Supply and Marketing Cooperative Production-Sales Strategic Alliance," becoming a member. This move establishes a core, regularized platform for "Ya" brand agricultural products to enter the Shanghai and Yangtze River Delta markets, creating a "green channel" directly from Ya'an's fields to Shanghai's dining tables and laying a solid foundation for long-term, stable future cooperation.
02 Popular Products Spark Frenzy, Exhibition Sales Achieve Outstanding Results At the event, the Ya'an exhibition area featured two dedicated booths, showcasing over 20 varieties of "Ya" brand agricultural and specialty products, including tea, Hanyuan tribute pepper, caviar, cherries, loquats, Ya'nan pork, chili oil, and honey. Thanks to their eco-friendly, high quality and distinct regional characteristics, the exhibits immediately attracted large numbers of Shanghai residents and buyers. Among them, seasonal fresh fruits like Hanyuan cherries and loquats became the "hot sellers" of the exhibition area, with long lines forming for tastings. Ya'an caviar, hailed as the "Black Gold of Western Sichuan," garnered widespread attention for its premium positioning and unique flavor, becoming a key product for procurement negotiations. Statistics show that during the event, products like cherries, loquats, chili oil, Ya'nan pork, and honey sold out completely. The total sales, both online and offline, neared 100,000 yuan, far exceeding expectations.
03 Brand Empowerment Strengthens Communication, Media Focus Expands Influence As a participant for two consecutive years in the Shanghai Supply and Marketing System's shopping festival, Ya'an's presentation this time featured several brand highlights. The booth design deeply integrated Ya'an's ecological identity, complemented by cultural and creative elements like custom Mengding Mountain refrigerator magnets and "Gifts from Ya'an" themed packaging, further enhancing the "Ya" brand's recognition and cultural depth. During the event, Xinhua News Agency published a special report titled "Mountain-Sea Unity: Prefecture-Level Supply and Marketing Cooperative Production-Sales Strategic Alliance Expands," specifically highlighting regional delicacies like "Ya'an Jarred Pork." Multiple mainstream media outlets, including Labor Daily and China Cooperative Times, also focused coverage, comprehensively showcasing the quality advantages and brand appeal of "Ya" brand agricultural products. This effectively increased the awareness and reputation of Ya'an's specialty agriculture in the Yangtze River Delta market.
Moving forward, the Ya'an Supply and Marketing Cooperative and related enterprises will continue follow-up efforts to translate these results into concrete outcomes. They will also summarize the exhibition experience to further optimize product combinations and persistently cultivate the Shanghai and Yangtze River Delta markets. The aim is to let the aroma of "Ya" brand agricultural products travel even farther, injecting strong momentum into the comprehensive revitalization of Ya'an's rural areas.
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