Xibei has introduced a new sub-brand called Tianbian Yangduo, with its first store nationwide scheduled to open in Beijing's Fengtai District on August 7th.
According to Dianping information, Tianbian Yangduo is positioned as a Northwestern folk cuisine restaurant, emphasizing "freshly cut daily, grilled to order." Business qualification data shows that the store's affiliated company is Beijing Fanmeimei Catering Management Co., Ltd. Fengtai District Fengke Wanda Branch, which was established in November 2025, with He Yana as the person in charge.
Qichacha data reveals that the shareholders of Beijing Fanmeimei Catering Management Co., Ltd. are Inner Mongolia Xibei Catering Group Co., Ltd. and Beijing Fanxiangxiang Catering Management Center (Limited Partnership), holding shares of 60% and 40% respectively.
Following the "pre-made dishes" controversy, earlier this year Xibei founder Jia Guolong incubated a new brand, Tianbian Shaguo Mian. The first store of Tianbian Shaguo Mian opened in February at Beijing's 798 Art Zone, subsequently accelerating its national expansion. It has already established outlets in cities such as Beijing, Hohhot, Shenzhen, and Shanghai.
Sina Tech attempted to contact the store by phone, but the call was not answered as of the time of reporting. A Xibei customer service representative stated that the store is a conversion of the Tianbian Shaguo Mian location at Beijing Fengtai Wanda, featuring signature dishes including freshly cut lamb and lamb hot pot.
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