AITO showcased multiple vehicle models and its latest technological achievements at the 2026 Paris Auto Show.
Under the theme "Reshaping Luxury Through Intelligence," AITO presented four models — the AITO M9, M8, M7, and M6 — along with its Magic Cube technology platform and other cutting-edge innovations.
At the same time, AITO unveiled its plans for entering and developing the European market, announcing that it will enter Europe in the fall of 2027, marking a significant step forward in AITO's global expansion.
Kang Bo, Director and Vice President of Seres Group, said at the auto show: "From deep technological cultivation to international expansion, AITO is advancing toward a broader world. Going to Europe is an important step in AITO's mission to 'share new luxury with users.' For AITO, new luxury is a deep integration of traditional luxury and technological luxury. We combine outstanding performance, comfortable experience, and exquisite craftsmanship with intelligent technology to further enhance the luxury experience, letting technology truly serve people."
In the Chinese market, AITO has earned the trust and choice of more than 1.2 million users, with cumulative driving mileage reaching 40 billion kilometers, of which intelligent assisted driving mileage exceeds 10.6 billion kilometers, having completed large-scale market validation.
In the global market, AITO was included in the "2026 Global Top 100 Automotive Brand Values" released by Brand Finance, ranking first in brand value among Chinese luxury car brands, entering the global top ten luxury car brands, and becoming the only Chinese auto brand on the list.
Alongside AITO's four models at the exhibition stand were several innovative technological achievements. Among them, the Magic Cube technology platform integrates key capabilities including diversified powertrains, intelligent chassis, smart central control, cockpit-driving coordination, and smart services. It is the industry's first platform compatible with three power modes — extended-range, pure electric, and super hybrid — providing support for the global adaptability development of AITO products.
To better integrate into the European market, AITO is actively advancing regulatory compliance certification and localized operations. During the product development phase, AITO uses EU Whole Vehicle Type Approval (EU WVTA) as its foundation, aims to achieve a five-star rating in Euro NCAP 2026, and embeds safety throughout the entire product development process. At the same time, AITO is conducting comprehensive adaptation around European road environments, user driving preferences, and local lifestyles, bringing European users a reassurance commitment that spans the entire vehicle ownership experience.
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