On May 25th, the Chinese Olympic Committee and Yihai Kerry Arawana officially announced their renewed partnership, with Arawana becoming the official grain and oil product for the 2026-2029 Chinese Olympic Committee and the 2028 Los Angeles Olympics Chinese Sports Delegation. This renewed collaboration not only grants Arawana the official endorsement of the Chinese Olympic Committee but also sees it crowned as the champion in the 2026 China Brand Power Index (C-BPI) for three major categories: edible oil, rice, and flour. The brand has earned widespread consumer trust with its "champion-grade quality." For two decades, Arawana has remained steadfast in its commitment to quality, practicing long-termism, and demonstrating the responsibility and national sentiment of a leading domestic food brand.
The twenty years Arawana has dedicated to Olympic support represent a glorious journey of adhering to champion quality and becoming an industry benchmark. It is also two decades of shouldering the mission of the times and fulfilling the duty of a national brand. Throughout this period, Arawana has consistently strived to extend the rigorous standards applied to Olympic supply to the dining tables of millions of households. On the three national strategic tracks of building a sporting nation, a healthy China, and a strong agricultural country, Arawana is writing the long-termist answer sheet for a national brand.
**A Two-Decade Pursuit of Champion Quality: Building a Solid Foundation for a Sporting Nation with Long-Termism**
The Olympic arena is a crucial window for showcasing a nation's sporting prowess and a concentrated platform for displaying national spirit. The safety, nutrition, and quality of grain and oil products are directly related to athletes' competitive performance, serving as indispensable hard support for building a sporting nation and the energy foundation for Olympic athletes to break limits and win glory for their country.
For twenty years, Arawana has adhered to champion quality with a long-termist philosophy, deeply cultivating its role in Olympic support, evolving from a赛事合作方 to a long-term health partner for Chinese sports. As China's only "dual-Olympic" grain and oil brand serving both the Summer and Winter Olympics, Arawana's journey of Olympic护航 is a vivid practice of a national brand implementing national strategy with superior quality.
Looking back at the two-decade journey of Olympic support, Arawana's development has always resonated with the progress of Chinese sports. In 2006, Arawana first partnered with the Olympics, formally embarking on a path of sports empowerment. In 2008, it became the first grain and oil category partner in Olympic history. In 2019, in collaboration with the National Institute of Sports Medicine and the Chinese Nutrition Society, it launched the "National Team Sports Nutritionist Stationing Project," providing round-the-clock, refined dietary and nutritional support for 55 national teams, pushing China's Olympic team膳食保障 into a new stage of scientific precision.
During the 2022 Beijing Winter Olympics, Arawana adhered to the strict "6-Special" Olympic supply standards—specialized raw materials,专人负责, dedicated production lines,专库存放, dedicated transportation, and专人押运—along with a stringent quality control system featuring全流程闭环管控 and全链条可追溯, safeguarding and providing solid support for Chinese Olympic athletes.
At the announcement event, Yang Yang, China's first Winter Olympic gold medalist and short track speed skating champion, stated that as an athlete, she深知国际赛会对食品安全、检测标准和供应链管理有着极高要求. Every meal during preparation and competition relates to training condition, physical recovery, and on-the-spot performance, making dietary safety and scientific nutrition a crucial foundation for安心备战. She believes Arawana's twenty consecutive years of deep involvement in Olympic grain and oil保障 not only reflects the company's professional capabilities in food safety, inspection, testing, and quality control but also provides vital support for athletes to focus fully on training and competition.
With this renewed partnership, Arawana will continue to serve as a grain and oil product sponsor for the Chinese Olympic Committee, providing professional support for Chinese sports. It will持续沿用 the "6-Special" Olympic supply standards while upgrading its experience in精细化营养保障 for national teams,全力助力 Chinese Olympic athletes to achieve new successes, injecting solid people's livelihood strength into the construction of a sporting nation with professional capability.
Chen Bo, Chairman and General Manager of Yihai Kerry Food Marketing Co., Ltd., stated that twenty years of Olympic service have allowed Arawana to沉淀出全链路极致品质管控能力 and凝练出 the five core brand values of "innovation, quality,极致,安心, and health." This is the core底气 for Arawana to fulfill its Olympic commitments and护航 the sporting nation. The company will continue to use its professional strength to守护 the nutrition and health of Chinese Olympic athletes.
**Dual Honors Highlight Strength: Champion-Grade Quality Receives Dual Authoritative Recognition**
Arawana's "double grand slam"荣誉 comprises official authoritative recognition from the Chinese Olympic Committee and口碑加冕 from hundreds of millions of consumers. These two forms of recognition complement each other,有机统一, jointly attesting to Arawana's hardcore strength of "Olympic champion-grade quality."
In the 2026 C-BPI rankings, Arawana edible oil稳居榜首 with a score of 704.7 for the sixteenth consecutive year, earning the "Gold Brand" title (awarded for five or more consecutive years as champion). Its大米 and面粉 also secured category champion titles for three consecutive years. This index covers 170 industries, over 10,000 mainstream brands, more than 100 cities across 28 provinces, and is based on over 2.86 million consumer surveys,充分体现 consumers' long-term trust in Arawana's quality.
For twenty years, Arawana has始终坚守 its承诺 of champion quality: the products consumed by Olympic athletes share the same standards, systems, and quality as those on国民餐桌. Olympic quality is not exclusive to the赛场 but is a民生福利 shared by all, which is the核心支撑 for Arawana achieving its "double grand slam."
To fulfill its "champion-grade quality" promise, Arawana has built a全链条高标准品质管控体系. It was among the first to introduce the AIB International Food Safety Standards, with 90 factories already certified.叠加 its "四全一新" quality and safety management model, it has constructed an industry-leading quality control network and was nominated for the China Quality Award. In 2025, it累计完成 5.28 million self-inspection samples, 30.77 million tests, and over 50,000 various抽检, with a 100%合格率. It has established 75透明工厂, inviting Olympic champions and consumers to serve as "quality supervisors," opening the entire production process for viewing, experiencing, and supervision. Utilizing MAP beSide blockchain traceability technology, it ensures全程可追溯 from field to table,切实保障品质透明化.
In recent years, Arawana launched the大健康功能性食品 brand Yihai Kerry Arawana Fengyitang, specializing in the东方食养理念 of "food as medicine." It uses technology to赋予天然食物新的"功能芯片," focusing on "preventive health" needs. It has developed products like diacylglycerol oil to reduce triglyceride intake, phytosterols to reduce cholesterol intake, and low-GI staple foods for slow post-meal血糖升高. It focuses on upgrading food from "nutrition" to "食养," promoting the健康化,功能化, and精准化升级 of grain and oil products, and building a全链条大健康服务体系 covering daily粮油, functional foods, and膳食科普.
From pioneering the small-packaged oil era and promoting safety upgrades to meet EU standards for 3-MCPD & GE, to普及 the "1:1:1 fatty acid balance" dietary concept and upgrading to健康 products with "double ten thousand" levels of phytosterols and oryzanol, and to the落地 of the强功能性产品 under the Yihai Kerry Arawana Fengyitang brand专研东方食养, Arawana has consistently used Olympic standards to迭代民生产品 and optimize service quality. Behind its蝉联第一 in three C-BPI categories lies the long-term recognition from hundreds of millions of families for "champion-grade quality" and the best回馈 for Arawana's adherence to long-termism.
As an Olympic champion representative and Arawana "quality supervisor," Qi Guangpu, the Beijing 2022 Winter Olympics freestyle skiing aerials champion, shared his understanding of "champion-grade quality" from both the赛场体验 and家庭餐桌 perspectives. He stated that as an athlete, he has high requirements for饮食安全,营养搭配, and稳定保障 during training and competition. As a "quality supervisor," he pays even more attention to the quality details behind a drop of oil, a grain of rice, and a bag of flour. Arawana extends the high standards used to serve Olympic athletes to百姓厨房, allowing more families to share "champion quality," which is precisely the value of being the "champion in the kitchen."
**Resolutely Fulfilling National and Family Missions: Supporting the Coordinated Development of National Rise and Household Well-being**
The year 2026 marks the beginning of the "15th Five-Year Plan" and is a关键节点 for accelerating the construction of a sporting nation, a strong agricultural country, and a healthy China. As the foundation of people's livelihood, the source of energy, and the basis of health, grain and oil are the核心载体贯通 the three national strategies. Inheriting the基因 of a patriotic overseas Chinese enterprise, Arawana connects the "nation" and the "family" through quality,护航奥运荣光 and守护万家安康, deeply integrating its corporate development into the national development大局.
On the track of building a sporting nation, Arawana uses its dual-Olympic quality to为中国奥运健儿保驾护航, continuously完善 the Olympic保障体系, and推动 the专业化 and精细化升级 of竞技体育膳食保障, becoming the坚实后盾 for the Chinese sports delegation逐梦奥运. On the track of building a healthy China,依托 42 laboratories accredited by the China National Accreditation Service for Conformity Assessment and over a hundred patented technologies, it uses科技创新 to守护国家粮食安全, transforms its膳食营养 experience serving national teams into全民健康知识, and推动 the深度融合 of全民健身 and全民健康. On the track of building a strong agricultural country, it首创 the rice循环经济模式,依托 "6-step鲜米精控技术" to achieve节粮减损, reducing粮食损失 by millions of tons annually. It推动 the resource utilization of by-products like稻壳 and米糠. The group holds 129绿色工厂认证 and was入选 for the second time in 2026 into the S&P Global *Sustainability Yearbook 2026* (Global Edition), with a CSA score of 75, ranking first in China in its industry and in the全球 Top 5%. It助力农业现代化建设 with绿色发展理念 and产业振兴实践,夯实国家粮食安全根基.
Mu Yankui, President of Yihai Kerry Arawana Holdings Co., Ltd., stated that Arawana始终 uses Olympic standards to倒逼品质升级,牢记 the important嘱托 regarding brand building and long-termism. It integrates corporate development into the national development大局, uses Olympic standards and全产业链实力 to守护国民餐桌, resonates with the three national strategies of building a sporting nation, a healthy China, and a strong agricultural country,切实发挥 the role of a国民品牌,助力大国崛起与小家安康, making every family more安心 and更幸福 through quality grain and oil.
**Steadfast Progress and a New Beginning: Adhering to Long-Termism to Write a New Chapter in Era Development**
Long-termism has been Arawana's二十年不变的坚守. From its initial Olympic partnership to护航 again twenty years later, from building quality control systems to全产业链创新升级, from gaining official authoritative recognition to earning the trust of hundreds of millions of国民, Arawana has charted a complete实践路径 of "Olympic quality—民生普惠—国家战略," becoming a典范 of a国民品牌践行长期主义.
Standing at a new起点, Arawana has outlined three future布局. First, it will持续护航 the 2028 Los Angeles Olympics,优化海外保供体系, and upgrade精细化营养保障服务 to助力中国奥运健儿再创佳绩. Second, it will坚守 the普惠全民 principle of "dual-Olympic" quality,持续 applying Olympic standards comprehensively to民用产品 and推动 "champion-grade quality"走进更多家庭. Third, it will use科技与绿色 to赋能国家战略,加大科研投入,深化 the application of the rice循环经济模式,持续推进节粮减损工作,强化绿色生产理念,助力 the construction of a sporting nation, a healthy China, and a strong agricultural country,夯实国家粮食安全根基.
With twenty years of初心如磐 and twenty years of笃行致远, Yihai Kerry Arawana Holdings Co.,Ltd. will use quality as its pen and responsibility as its ink,延续 its two-decade-long commitment to long-termism,守护 the餐桌安康 of hundreds of millions of families, and助力民族复兴. With the坚守 of一瓶油,一粒米, and一袋面, it will注入温暖而坚实的健康底气 into national development, writing a崭新篇章 of a国民品牌助力大国崛起.
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