Movement Alert|Lao Pu Gold Falls 3.03% in Regular Trading, Same-Store Sales Pressure and Scalper Destocking Weigh on Sentiment

Market Focus05-27

On May 27, Lao Pu Gold fell 3.03% in regular trading, trading at HK$496.0/share, with trading volume of HK$136 million. The prior session's rebound momentum driven by the controlling shareholder's stake increase and broker buy ratings faded, as market concerns over same-store sales pressure re-dominated.

Market data indicates that Lao Pu's nationwide store sales declined approximately 30% year-over-year in March and April, with the Beijing region experiencing steeper drops. The decline is primarily attributed to scalper groups entering a destocking phase after accumulating record-high inventory during February's promotional period, reducing purchases to routine levels. Gold price volatility served as a secondary headwind. Although cumulative January-to-May year-over-year growth remains above 50%, the May-July traditional off-season adds uncertainty to near-term sales recovery. Institutions have noted that single-channel short-term data from SKP does not represent overall brand performance, and actual profit results may surprise to the upside.

(The above content is based on publicly available market information, generated by a program or algorithm, and is intended solely as a stock movement alert. It does not constitute investment advice or a basis for trading decisions.)

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