Liquor Price Index November 23: Overall Slight Decline with Gujing Gong Jiu 20 Leading Gains

Deep News11-23

The latest data from the "Liquor Price Index" shows that the average retail prices of major products from China's top nine liquor producers (T9) experienced minor adjustments over the past 24 hours. If one bottle each of the ten major products were bundled for sale today, the total price would be 9,262 yuan, a slight decrease of 2 yuan from the previous day, indicating a narrow consolidation after recent gains.

Gujing Gong Jiu 20 saw the highest increase, rising by 5 yuan per bottle. Qinghua Lang followed closely with a 3 yuan per bottle increase, marking its third consecutive day of gains. Xijiu Junpin and Crystal Jiannanchun rose by 2 yuan and 1 yuan per bottle, respectively. The price of Guojiao 1573 remained unchanged. Among decliners, Qinghua Fen 20 dropped by 5 yuan per bottle, leading the losses. Premium Moutai fell by 4 yuan per bottle, while Feitian Moutai dipped by 2 yuan. Wuliangye Pu Wu Eighth Generation and Yanghe Dream Blue M6+ both edged down by 1 yuan per bottle.

The "Liquor Price Index" introduced a new product on November 18—Premium Moutai—bringing the total tracked products to ten. Today, Premium Moutai is priced at 2,377 yuan per bottle. Since its inclusion, the product's price trend shows a notable decline in early November, stabilizing after the Double 11 shopping festival before today's slight dip.

In industry news, Wuliangye Yibin Co., Ltd. recently held a special meeting on intellectual property protection, attended by local government departments including the Yibin Political and Legal Committee, Public Security Bureau, and Market Supervision Bureau. General Manager Hua Tao reported on the company's "prevention, enforcement, collaboration, and governance" brand protection system, highlighting progress in curbing counterfeit products.

Hua proposed further measures such as enhancing government-enterprise coordination, strengthening online and offline supervision, launching a data platform to combat counterfeit liquor crimes, and improving law enforcement resources. Wuliangye aims to deepen its collaborative protection model to foster a healthier industry ecosystem.

The "Liquor Price Index," launched on November 10 by Sina Finance, provides objective, traceable market price data for major Chinese liquor products.

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