Kweichow Moutai Co.,Ltd. is preparing to launch a consignment sales system for certain non-standard products. According to reports, the company recently held meetings with regional branches to discuss the implementation of this new model.
The proposed consignment system would cover various non-standard items, including Feitian Moutai in 1000ml, 200ml, and 100ml sizes (all 53% alcohol by volume), as well as special editions like Drum Music Feitian and Zodiac Year bottles. This initiative marks a significant shift in the company's sales strategy for these premium products.
Eligibility for participation in the consignment program requires dealers to meet specific criteria. These include full compliance with all 2025 order requirements and having no contractual violations between 2023 and 2025. The selection process prioritizes distributors with strong operational records.
Under the consignment model, product ownership will remain with the manufacturer while dealers act as sales agents. Dealers will be responsible for directing customers to place orders through the i Moutai platform, with payments made directly to the company's account. Participating dealers will receive a 5% service fee for each successful transaction. Although the policy framework has been finalized, specific operational details are still pending official notification.
Comments