Xi Jiu Forges Partnership with Meituan Instant Retail: Official Flagship Store Launch Coincides with New Year Sales Event

Deep News10:59

Xi Jiu has announced a deep strategic partnership with Meituan Instant Retail, marking a crucial step in the channel innovation aspect of its "Marketing 2.0" reform. Effective immediately, officially authorized Xi Jiu flagship stores are being rolled out on Meituan Instant Retail, with the first phase covering over 50 cities nationwide. This initiative offers consumers a new liquor purchasing experience characterized by "official direct supply with guaranteed authenticity and quality," with delivery times as fast as 30 minutes, enabling an "immediate purchase, immediate consumption" model.

According to Xi Jiu, this collaboration extends beyond a simple store launch, representing a deep integration and optimization of its online and offline channel ecosystem. The two parties will jointly establish a liquor authenticity assurance system. Through robust measures such as official authentication and source traceability, they aim to completely eliminate consumer concerns regarding product genuineness, ensuring customers receive an experience defined by "official direct supply, guaranteed authenticity, and peace of mind."

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