HK TECH VENTURE has released an operational update for its Hong Kong e-commerce business for June.
During the second full month of the "Annual Discount Campaign," the company continued its weekend promotions offering 15% discounts on a range of products including supermarket items, personal care, pet food, baby formula, and diapers.
While the performance of the Hong Kong e-commerce segment moderated compared to the first full campaign month in May, its market share continued to expand on a year-over-year basis.
The reporting period saw intense competition in the Hong Kong retail market, with local rivals continuing promotional activities and mainland e-commerce platforms leveraging their domestic supply chain advantages to pursue aggressive pricing strategies.
Despite these challenges, the group's Hong Kong e-commerce business achieved solid year-on-year growth.
This performance demonstrates the resilience of its competitive pricing strategy, its integrated online-to-offline e-commerce infrastructure, and its delivery capabilities that can reach as fast as eight hours, supporting the company's continued progress along its established growth trajectory.
The key operational data for June are as follows.
First, the monthly gross merchandise value from orders reached HK$718 million, representing a 10.0% increase year-over-year, reflecting ongoing market share expansion.
Second, the number of unique customers was 650,000, an 8.2% rise year-on-year, indicating continued growth in the customer base.
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