The "Liquor Price Insider" from Sina Finance has launched, giving you a real grasp of actual market prices for famous baijiu. Data collected by the "Liquor Price Insider" over the past 24 hours shows that on November 11, the average terminal retail prices of 12 major single-product baijiu items in China's baijiu industry recorded three gains, eight declines, and one unchanged. Declining products clearly outnumbered gainers, and cumulative declines significantly exceeded gains, sending the overall price board sharply lower again and setting yet another new low in nearly two months.
On the rising side, Wuliangye Yibin Co.,Ltd. (SZSE: 000858) Pu Wu Eighth Generation rose 3 yuan to 783 yuan, rebounding against the market and shaking off yesterday's weak pullback; Qinghua Fen 20 rose 1 yuan to 378 yuan, a modest recovery, though it remains near its lowest point in the past month; Crystal Jiannanchun rose 2 yuan to 401 yuan, reclaiming the 400-yuan mark, but the battle over this price level is expected to be fierce in the period ahead.
On the declining side, Feitian Moutai's average retail price fell 3 yuan to 1,770 yuan, its second consecutive day of decline, as pressure from Singles' Day market efforts to suppress prices and boost volume continued; Fine Moutai fell 4 yuan to 2,425 yuan, once again hitting a nearly 30-day low. Starting November 11, 16 Kweichow Moutai liquor products, including Fine Moutai, will be released on iMoutai using an all-day dynamic replenishment model, with its current price at 2,359 yuan per bottle; Wuliangye 1618 fell 1 yuan to 816 yuan, extending losses for a second day and setting another nearly 30-day record low; Guojiao 1573 fell 2 yuan to 858 yuan, posting either declines or flat readings for eight consecutive days, with six of those days setting or matching the lowest level of the past month; Yanghe Dream of Blue M6+ plunged 7 yuan to 580 yuan, giving back all of the gains from the previous two days and hitting a new 30-day low; Gujinggong Gu20 also plunged 7 yuan to 510 yuan, joining M6+ as the day's heaviest decliner; Xijiu Junpin fell 4 yuan to 610 yuan, declining for a second straight day and setting consecutive record lows over the past month, though the pace of decline narrowed slightly today after yesterday's drop of as much as 10 yuan; Qinghualang fell 6 yuan to 663 yuan, with declines of 6 yuan on both days, marking a new low in 30 days.
On the unchanged side, Moutai 1935's average retail price held at 685 yuan, continuing to consolidate in the upper range of the past 30 days. Today, the total terminal retail price of the 12 major single-product items fell sharply once again. Declines in Yanghe Dream of Blue M6+, Gujinggong Gu20, and Qinghualang all reached or exceeded 6 yuan, placing heavy selling pressure on the overall price board. If one bottle of each of the 12 major single-product items were packaged and sold together, today's total price would be 10,479 yuan, down 28 yuan from yesterday and marking a second consecutive day at a new low since mid-September, the lowest in nearly two months.
The daily data for the "Liquor Price Insider" comes from about 200 collection points reasonably distributed across major regions nationwide, including but not limited to liquor companies' designated distributors, social distributors, e-commerce platforms, and retail outlets. The raw sampled data consists of actual transaction terminal retail prices handled by each point over the past 24 hours, striving to provide all sectors with objective, scientific, and fully traceable data on the market prices of major baijiu single-product items. With the official iMoutai platform starting sales this New Year's Day of Feitian Moutai at 1,499 yuan per bottle (raised to 1,539 yuan per bottle on March 31 and again to 1,639 yuan per bottle on July 18), and Fine Moutai at 2,299 yuan per bottle starting January 9 (raised to 2,359 yuan per bottle on May 16), the magnetic influence of this new channel on the average terminal retail prices of both products has gradually emerged. The daily liquor prices published by the "Liquor Price Insider" follow a calculation rule weighted by actual transaction volume, and we have incorporated quantifiable prices into the calculation of terminal retail prices for the two liquor products.
Among important news in the baijiu industry, Kweichow Moutai Co.,Ltd. (SSE: 600519) held a third-quarter earnings briefing on November 10. Company director Wang Li, who is performing the duties of general manager, said Moutai's market-oriented reform is still advancing, and iMoutai will gradually shift from its current "rush-buy" model to a daily sales model that meets consumer demand. At the beginning of this year, Kweichow Moutai launched a new round of market-oriented reform, with key measures including putting all product lines on iMoutai and opening self-operated stores for public sales. Wang Li told investors at the meeting that the baijiu industry is still in deep adjustment, consumer demand is weak, and the trend of shrinking consumption scenarios has not fundamentally changed. Kweichow Moutai liquor and Moutai sauce-flavor liquor both face challenges and tests from the market. The purpose of the market-oriented reform and transformation is to establish a market system with supply-demand alignment, balanced volume and price, and orderly stability on the basis of supply-side balance, which is also the main direction of Moutai's next stage of market work.
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