fuboTV Inc. (FUBO) saw its stock price soar 5.13% during intraday trading on Wednesday.
The surge follows the company's announcement of a partnership with Jomboy Media to launch a 24/7 creator-led channel on its live TV streaming platform. The new channel, timed to coincide with the start of the baseball season, is available to subscribers of Fubo's base plan and expands the platform's always-on creator-led sports programming.
Programming from the collaboration will also be offered on-demand within Fubo's monthly library and select shows are set to stream on the Fubo Sports Network, potentially enhancing the service's value proposition to subscribers.
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