Liquor Price Report January 14: Guojiao 1573 Drops by 4 Yuan

Sina Finance's "Liquor Price Report" has officially launched, providing comprehensive access to the real market prices of renowned baijiu brands. Data collected over the past 24 hours by Sina Finance's "Liquor Price Report" indicates a widespread correction in the average terminal retail prices of ten major baijiu products in the Chinese market on January 14, with the overall price center experiencing a mild decline. If one bottle of each of the ten major products were bundled together for sale, the total price today would be 8,925 yuan, a decrease of 44 yuan compared to the previous day. Following a brief rebound, the market has re-entered a consolidation phase, with prices falling for eight of the ten major products, signaling that market sentiment remains cautious. The market today exhibited a broad decline pattern, with a narrowing divergence highlighting reduced trading volume. Among the declining products, Feitian Moutai led the drop, falling by 9 yuan per bottle compared to the previous day, as the price anchoring effect of the iMoutai platform's launch of the 2026 Feitian at a parity price began to permeate retail terminals; Gujing Gongjin Gu 20 and Qinghua Lang followed closely, both declining by 8 yuan per bottle; Guojiao 1573 and Yanghe Dream Blue M6+ also saw synchronized price retreats, falling by 4 yuan per bottle each; Premium Moutai and Crystal Jiannanchun experienced minor declines, dropping by 3 yuan and 2 yuan per bottle, respectively. Amid the general downtrend, only Wuliangye普五第八代defied the trend with a slight increase of 1 yuan per bottle, while Qinghua Fen 20's price remained unchanged from the previous day. The daily data for the "Liquor Price Report" is sourced from approximately 200 collection points reasonably distributed across major regions nationwide, including but not limited to designated distributors of liquor companies, independent distributors, e-commerce platforms, and retail outlets. The raw sample data consists of actual, transacted terminal retail prices handled by each point over the past 24 hours, striving to provide an objective, authentic, scientific, and fully traceable dataset on the market prices of famous baijiu for all sectors of society. Following the official iMoutai platform's sale of Feitian Moutai at 1,499 yuan per bottle starting New Year's Day and Premium Moutai at 2,299 yuan per bottle beginning January 9, the magnetic influence of this newly established channel on the average terminal retail prices of these two products is gradually becoming apparent. The daily liquor prices released by the "Liquor Price Report" adhere to a calculation rule weighted by actual transaction volume, and we have gradually incorporated verifiable prices into the calculation of the terminal retail prices for Feitian Moutai and Premium Moutai. [Click to enter the Liquor Price Report and view real liquor prices] Regarding significant news in the baijiu industry, on January 13, 2026, Kweichow Moutai Co.,Ltd. officially announced its "2026 Market-Oriented Operation Plan," clarifying its annual market-oriented operational approach across four dimensions: product system, operation model, channel layout, and price mechanism, with the core focus on building a new retail price system. This reform completely breaks from the traditional model where a fixed "ex-factory price" determined the market "retail price," instead establishing a market-oriented, "floating with the market" dynamic adjustment mechanism for self-operated retail prices, which has already been implemented on the iMoutai platform and in self-operated stores. Under the new system, the company will use the market-based self-operated retail price as a benchmark to reverse-calculate reasonable profits for various channels, thereby determining specific contract prices for distributors or consignment commissions paid to sales agents. This forms a dynamic price system characterized by the flexible coexistence of "multiple price states" based on differences in products, channels, and operation models. This move aims to strengthen the company's direct control over terminal prices, safeguarding channel health and market stability. Currently, some new products are being piloted through a consignment model where consumers order online, pick up goods at offline stores, and earn commissions, with the goal of achieving a win-win situation for manufacturers and channels and stabilizing market price fluctuations. [Click to enter the Liquor Price Report and view real liquor prices]