Affirm Holdings, Inc. (AFRM) witnessed a surge of 5.04% in its stock price during Monday's pre-market trading session, driven by two key developments. The first was the announcement of an expanded partnership with Priceline, a leading online travel platform, which will see Affirm's flexible payment options offered to Priceline Partner Solutions brands, spanning airlines, hotels, car rentals, and more.
This collaboration is expected to benefit both companies, as it allows travel brands to enhance their checkout experience by offering Affirm's transparent payment plans, while Affirm gains access to a wider consumer base in the travel and ticketing sector, a market that saw 25% growth for the company last quarter.
Additionally, Barclays raised its price target for Affirm to $64 from $54, maintaining an Overweight rating on the stock. This analyst action reinforces the positive sentiment surrounding Affirm's growth prospects and business model.
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