Data collected over the past 24 hours shows that the average retail prices of ten major Chinese baijiu products displayed a mixed performance on February 14. If one bottle of each of the ten products were sold as a bundle, the total price would be 9,167 yuan today, down 22 yuan from the previous day, reaching its lowest point in nearly a week. Prior to this, premium baijiu prices had been consistently high with occasional minor adjustments.
The baijiu market saw both gains and declines today, with four products rising, five falling, and one remaining unchanged. Among the gainers, Qinghua Lang led the increase, rising by 8 yuan per bottle and ending a three-day losing streak. Qinghua Fen 20 and Gujing Gongjiu Gu 20 both increased by 4 yuan per bottle, while Crystal Jiannanchun saw a modest rise of 1 yuan per bottle. Among decliners, Premium Moutai fell by 17 yuan per bottle, as slower transactions in some channels exerted downward pressure on its price. Xijiu Junpin decreased by 8 yuan per bottle, while Feitian Moutai and Yanghe Dream Blue M6+ both dropped by 6 yuan per bottle. Notably, Feitian Moutai had reached a one-month high just the day before. Guojiao 1573 experienced a slight decline of 2 yuan per bottle. Wuliangye普五八代 remained steady at 808 yuan per bottle.
The daily price data is sourced from approximately 200 collection points distributed across major regions nationwide, including authorized distributors, independent dealers, e-commerce platforms, and retail outlets. The raw data reflects actual retail transaction prices from the past 24 hours, aiming to provide objective, accurate, and traceable market pricing information for well-known baijiu brands. Since the official iMoutai platform began selling Feitian Moutai at 1,499 yuan per bottle around New Year’s Day and Premium Moutai at 2,299 yuan per bottle starting January 9, the influence of this new sales channel on retail prices for both products has become increasingly evident. The daily price calculations follow a volume-weighted methodology, gradually incorporating verifiable transaction data for Feitian Moutai and Premium Moutai.
In terms of market analysis for the baijiu sector, a recent industry report noted that the sector is currently at a low point in both market expectations and investor positioning. In the short term, as the Spring Festival peak season approaches, Feitian Moutai’s wholesale price continues to rise, while Wuliangye maintains stable sales across multiple regions, highlighting the concentration of demand around leading brands during peak periods. Looking ahead to the full year of 2026, baijiu producers are gradually shifting from passively responding to market changes to proactively adjusting strategies. A key indicator for investment opportunities will be whether Moutai’s wholesale price stabilizes after recent fluctuations, which could help solidify market expectations. From an allocation perspective, it is advisable to prioritize companies with strong earnings visibility and attractive dividend yields, such as Kweichow Moutai. For mass-market consumption during the Spring Festival, Gujing Gongjiu is recommended. Investors may also monitor inventory and pricing adjustments for Wuliangye, Shanxi Xinghuacun Fenjiu, Luzhou Laojiao, as well as innovative models exemplified by brands like Zhenjiu Lidou.
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