Data collected by the "Liquor Price Insider" over the past 24 hours shows that on September 20, the average terminal retail prices of 12 major Chinese baijiu products saw seven increases, three decreases, and two stable readings. The advancing products clearly dominated in both number and cumulative gains.
On the winning side, Feitian Moutai rose 3 yuan to 1,801 yuan, marking its second consecutive daily gain and pushing its average terminal retail price back above the 1,800-yuan threshold to hit a 30-day high. Premium Moutai climbed 2 yuan to 2,467 yuan, resuming its upward trend after a flat session and returning to its recent peak. Moutai 1935 gained 3 yuan to 685 yuan, rebounding strongly after a short-term pullback and matching the highest level since the index began tracking it. Wuliangye Puwu 8th Generation advanced 3 yuan to 801 yuan, reclaiming the 800-yuan mark. Guojiao 1573 jumped 6 yuan to 882 yuan, regaining momentum after short-term fluctuations and breaking above its recent trendline. Qinghua Lang rose 5 yuan to 677 yuan, snapping a four-day losing streak and bouncing from a 30-day low. Shuijing Jiannanchun edged up 2 yuan to 407 yuan, halting a two-day decline and recovering the previous day's losses.
On the downside, Wuliangye 1618 fell 1 yuan to 830 yuan, retreating slightly from its recent peak. Qinghua Fen 20 dropped 4 yuan to 383 yuan, extending its losing streak to five sessions and hitting a fresh 30-day low. Gujing Gong 20 declined 4 yuan to 513 yuan, also marking a four-day slide and setting a new one-month price bottom.
In the stable category, Yanghe Dream of the Blue M6+ held at 613 yuan, pausing for consolidation after a prior rebound. Xijiu Junpin remained unchanged at 634 yuan, with prices stabilizing after a short-term dip. Today, the total terminal retail value of the 12 major products rose noticeably, with gainers leading in both count and cumulative increase. The overall price structure shifted from a two-day decline to an upward push, supported by strong demand ahead of the Mid-Autumn Festival. If one bottle of each of the 12 products were sold as a bundle, the total price would be 10,693 yuan, up 15 yuan from yesterday and just 7 yuan short of the 10,700-yuan threshold.
The daily data from the "Liquor Price Insider" is sourced from approximately 200 collection points distributed across major regions nationwide, including designated distributors, social dealers, e-commerce platforms, and retail outlets. Raw sampling data reflects actual transaction terminal retail prices over the past 24 hours, aiming to provide objective, scientific, and fully traceable market price information for major baijiu products. With the official i-Moutai platform selling Feitian Moutai at 1,499 yuan per bottle starting January 1 (raised to 1,539 yuan on March 31, and further to 1,639 yuan on July 18), and Premium Moutai at 2,299 yuan per bottle from January 9 (raised to 2,359 yuan on May 16), the magnetic influence of this new channel on the average terminal retail prices of both products is becoming increasingly evident. The daily prices released by the "Liquor Price Insider" follow a volume-weighted calculation rule, incorporating verifiable price data from both products into the terminal retail price calculations.
In other major baijiu news, Kweichow Moutai Co.,Ltd. announced on September 19 that, in addition to its existing three distribution warehouses in Guiyang, Nanjing, and Beijing, it has added two new warehouses in Guangzhou and Zhengzhou, both officially operational from September 19. This adjustment increases the company's total distribution warehouses from three to five. With the new facilities, the platform will ship products from the nearest warehouse based on actual order circumstances. The company has not yet disclosed the specific investment amount or storage capacity for the newly added warehouses.
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