The stock of LIULIUMEI (06658) began trading today. The company's prospectus shows an issue price of HK$43.58 per share, with a total of 11,464,100 shares issued in lots of 100 shares. The net proceeds from the offering are approximately HK$440 million. At the time of writing, the share price has surged by 143.23% to HK$106, with a turnover of HK$267 million.
LIULIUMEI's listing documents indicate the company is a fruit-based snack business specializing in green plum products. Guided by a product development strategy centered on plums, the company has built a diversified portfolio of green plum products. This range includes items made with traditional techniques as well as products incorporating various flavors, designed to meet different taste preferences. Since launching its classic "LIULIUMEI" brand in 2001, the company has focused on advancing technology within the green plum product industry and exploring the culinary potential of the plum's sour taste.
According to market research data from Frost & Sullivan, the company ranked first in China's fruit-based snack industry by retail sales in 2024, holding a market share of 4.9%. The company's plum jelly product, launched in 2019, quickly gained significant consumer attention. In 2024, the company also ranked first in China's natural ingredient jelly segment by retail sales, commanding a market share of 45.7%.
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