Data collected by Sina Finance's "Liquor Price Insider" over the past 24 hours shows that the average terminal retail price of ten major single products in the Chinese baijiu market continued weak consolidation on January 4th, with the overall price edging lower again. If one bottle of each of the ten major products were bundled for sale, the total price today would be 9,078 yuan, a decrease of 5 yuan from the previous day, marking the fourth consecutive trading day of hitting new recent lows. Overall market sentiment remains cautious, with the price center continuing a slow, downward drift at low levels.
The market landscape was divided today, with five products declining, four rising, and one remaining flat. Among the gainers, Wuliangye Pu Wu Eighth Generation performed notably, rising by 7 yuan per bottle compared to the previous day to lead the market. Crystal Jiannanchun's price also increased by 7 yuan per bottle. Qinghua Fen 20 and Gujiao 1573 saw modest gains of 1 yuan per bottle each, with the latter achieving four consecutive days of gains. Yanghe Dream Blue M6+ price held steady compared to yesterday. On the downside, the price of Fine Moutai led the declines, falling by 7 yuan per bottle. Qinghualang's price dropped by 7 yuan per bottle. Flying Moutai's price decreased by 4 yuan per bottle. Gujing Gongjiu Gu 20 price fell by 2 yuan per bottle. Xijiu Junpin experienced a slight decline of 1 yuan per bottle. The market lacked a clear upward trend, with most products fluctuating and consolidating within narrow ranges.
The daily data for "Liquor Price Insider" is sourced from approximately 200 collection points reasonably distributed across major regions nationwide. These include, but are not limited to, designated distributors of liquor companies, independent distributors, mainstream e-commerce platforms, and retail outlets. The raw sampling data consists of the actual transacted terminal retail prices processed at each point over the past 24 hours, striving to provide the public with objective, authentic, scientific, and fully traceable data concerning the market prices of famous baijiu brands.
In significant news for the baijiu industry, after serving over 100,000 customers during the New Year's Day holiday sales, Moutai's digital marketing platform "i Moutai" announced a key adjustment on January 3rd. In preparation for the Spring Festival peak season and to meet the demands of a broader consumer base, from January 4th until just before the Spring Festival, the maximum purchase limit per user per day for 53% vol 500ml Flying Moutai (2026) will be reduced from 12 bottles to 6 bottles. This adjustment, lasting until the pre-Spring Festival period, aims to achieve a more balanced distribution, allowing more consumers to purchase Flying Moutai products during the holiday season.
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