AUNTEA JENNY (02589) saw its share price rise more than 9% during midday trading. As of the time of writing, the stock was up 6.02%, trading at HK$118, with a turnover of HK$62.22 million.
AUNTEA JENNY released a profit alert, forecasting a first-half profit of between RMB 304 million and RMB 325 million, representing a year-over-year increase of 50% to 60%. Adjusted profit for the period is expected to be between RMB 331 million and RMB 356 million, a rise of 36% to 46% year-over-year. Based on the company's full-year net profit of RMB 501 million for 2025, the company has already completed more than 60% of last year's full-year profit in the first six months of this year.
The board believes the expected performance growth is primarily attributable to the group's continued and determined implementation of its multi-brand strategy. Through this strategy, the group has steadily expanded its store network based on differentiated brand positioning. Furthermore, the group has consistently maintained a customer-centric approach, continuously enriching its product portfolio, broadening consumption scenarios, and launching new products that have received strong market recognition, thereby driving revenue scale growth. At the same time, the group is continuously deepening its refined operational management, which, combined with the economies of scale resulting from business expansion, has further enhanced its overall profitability.
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