Nanjing's New Year's Eve Consumption "Heats Up": Retail, Dining, and Accommodation Spending Surge Up to 121.9% Year-on-Year

According to payment big data monitoring provided by China UnionPay, Nanjing's consumer market experienced robust growth during the recent New Year's Eve celebrations (throughout December 31), with spending in the three major sectors of retail, dining, and accommodation recording substantial year-on-year increases, securing a strong start for the 2026 consumer market. Data reveals that on December 31, 2025, transaction volumes in Nanjing's retail, dining, and accommodation industries surged significantly by 35.9%, 66.7%, and 121.9% respectively compared to the previous year. The accommodation sector, in particular, demonstrated exceptionally rapid growth, highlighting the powerful appeal of the New Year's Eve nighttime economy and cultural tourism consumption. The dining industry's increase of nearly seventy percent vividly reflects the heightened enthusiasm of residents and tourists for dining out and celebrating the holiday. Monitoring by the commerce department further corroborates the market's fervor, with combined sales at 30 key monitored shopping malls and complexes across the city increasing by 14.6% year-on-year on New Year's Eve, while foot traffic saw a more pronounced rise of 30.2%. This dual increase—higher sales alongside greater客流—indicates that the consumer market is not only bustling with activity but also experiencing a concurrent boost in purchasing power. As the core engines of Nanjing's commerce, major commercial districts delivered impressive performances. The Xinjiekou commercial district reported an 18.8% year-on-year sales increase at key retail enterprises, while the Baijia Lake commercial district also achieved a solid 16.2% year-on-year growth. The steady growth of these two major districts solidifies their leading positions in the city's consumer market and reflects the powerful driving effect of combining diverse business formats with a festive atmosphere on consumption. The overwhelmingly positive New Year's Eve consumption data not only demonstrates the strong consumption potential and positive spending意愿 of Nanjing's residents and visitors but also showcases the city's active achievements in promoting consumption and optimizing the business environment. This vigorous beginning injects confidence and momentum for sustained vitality in the consumer market throughout the year.