The vibrant energy of Chengdu in August is marked by a fusion of commerce and opportunity. On the afternoon of August 19th, the 2026 "Rong Products Go Global & Cloud Shopping in Tianfu" livestream event, alongside the Kuaishou E-commerce "Harvest China – Chengdu Station" product selection fair, was officially launched at the Chengdu CRRC Source STAGE. At the venue, livestream teams armed with curated product lists networked and sampled offerings, while local brand representatives presented the craftsmanship and highlights of their goods. MCN agencies and supply chain companies engaged in detailed negotiations, with the buzz of product pitches and partnership talks filling the air—a vivid scene of production and sales synergy.
This offline product selection fair, featuring over 200 local brands from Chengdu and Sichuan and more than 600 specialty products, marks the beginning of a month-long series of livestream shopping events under the 2026 "Rong Products Go Global & Cloud Shopping in Tianfu" initiative. During the event, Chengdu Yingchao Technology officially released the "Chengdu Platform Economy (E-commerce) Development Report," providing detailed data that underscores the strength of Chengdu's digital commerce. The report reveals that in the first half of 2026, Chengdu's online retail sales reached 407.112 billion yuan, solidifying its position as sixth nationwide and first in central-western China. Furthermore, the e-commerce consumption penetration rate has surpassed 50%, officially ushering in a new phase where online and offline consumption are growing in tandem.
The report also highlights Chengdu's role as a core hub for Sichuan products going national. Physical goods online retail sales hit 224.795 billion yuan, accounting for 71.67% of Sichuan's total and 28.07% of the western region's total, making Chengdu the undisputed e-commerce leader in the province and a pivotal player in the west. As a brand incubator, Chengdu is integrating and upgrading supply chains for key local categories such as Sichuan liquor, Sichuan seasonings, dairy products, light industrial goods, and small appliances, with other cities in the province increasingly becoming collaborative units within these specialized industrial belts. This comprehensive industry insight not only confirms Chengdu's top-tier standing in the national platform economy, connecting the western industrial hinterland to the national consumer market, but also provides a clear roadmap for the large-scale expansion of Rong products and the efficient national market penetration of Sichuan goods.
Building on this industrial foundation, a robust influencer matrix has been established to bridge production areas and markets. The Chengdu E-commerce Enterprise Association has appointed Kuaishou's top influencer with over 100 million followers, Yang Runxin (also known as Egg), as the "Rongcheng Good Products Ambassador." Drawing on her three prior visits to Sichuan for agricultural support, she emphasized her belief that "successful products are rooted in the soil of their origin." She plans to leverage her experience to vividly showcase Chengdu's geographical indication products, intangible cultural heritage items, and specialty agricultural goods, turning her livestreams into a modern "Digital Shu Road." Additionally, dozens of other quality influencers specializing in food, home goods, cultural tourism, and intangible heritage, such as Mochen Xia and Zhu Ge, have been invited by Kuaishou E-commerce as "Rongcheng Good Products Recommendation Influencers," collectively forming a long-term promotional matrix for Rong products.
The on-site product selection exhibition showcased seven major categories—including food seasonings, beverages, household goods, footwear, apparel, and beauty products—with over 600 specialty items on display, highlighting the quality and brand vitality of "Made in Chengdu." The food seasoning area was a major attraction, featuring everything from time-honored brands with century-old intangible heritage techniques to innovative fast-food brands catering to younger consumers. The rich aromas of Pixian bean paste, spicy hotpot base, and cold rabbit heads drew frequent stops from influencers eager to sample. The household goods section impressed with the manufacturing strength of local leaders like Quanyou Furniture and Bayi Mattresses, offering mature supply chains and high cost-performance ratios. The intangible cultural heritage and beauty areas revealed Chengdu's aesthetic elegance, with exquisite Shu embroidery, porcelain bamboo weaving, and silver filigree crafts, alongside renewed classic brands like Chunjuan Astragalus Cream. The specialty agricultural products area celebrated the region's bounty, featuring fresh geographical indication products like Pujiang kiwifruit, Jintang morel mushrooms, and Jianyang late white peaches.
A representative from the Chengdu E-commerce Enterprise Association noted that this selection fair brought together core brands from Chengdu's advantageous industrial belts, connecting local merchants with top-tier national traffic channels and providing influencers with a solid product foundation. "This is not just a simple supply-demand match; it is a deep practice in advancing the digital transformation of Chengdu's industrial belts, helping more 'Made in Chengdu' products evolve from regional brands to national bestsellers."
Following the conclusion of the selection fair, the "Rong Products Good Gifts" online "Super Unboxing Season" will kick off as part of the "1+5+N" event structure, featuring five themed livestream shopping events. Starting August 22nd, Kuaishou's official store and top influencer Egg will host special live sessions to bring selected quality products directly to consumers nationwide. Local influencers from Chengdu, such as Tao Ge, will also conduct special livestreams on platforms like WeChat Channels and Douyin, focusing on Chengdu's intangible cultural heritage and agricultural products. To further stimulate consumption, the "Rong Products Go Global & Cloud Shopping in Tianfu" livestream consumption vouchers were launched on the afternoon of the 19th, with over 10,000 products participating. Consumers can access the voucher zone by searching "Rong Products Go Global" on the Kuaishou app, with individual subsidies up to 900 yuan.
From precise offline supply-demand matching to online livestream sales channels and consumption subsidies, this initiative forms a complete "product selection – sales – consumer benefit" loop. Officials stated that this is both a practical step in deepening the "Rong Products Go Global" initiative and a vivid example of the platform economy empowering the real economy and supporting the construction of an international consumption center city. As more Tianfu products reach the national market through digital channels, Chengdu's platform economy is poised to continue releasing its growth potential, driving sustained momentum for urban consumption upgrades and industrial transformation.
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