In the rural landscapes of Shaoguan, a quiet revolution is unfolding as traditional local specialties transform into golden industries worth billions. From Lechang's golden-hued nai plums and Wengyuan's elegant orchids to Renhua's succulent Shatian pomelos, Qujiang's thriving edible fungi, and Ruyuan's rustic "Three Treasures" – these products have evolved from scattered mountain specialties into modern agricultural clusters generating tens of billions in output value. This transformation stems from Shaoguan's strategic implementation of the "Hundred-Thousand-Ten-Thousand Project," using local characteristics as ink to paint a new prosperity landscape across agricultural value chains.
1. Leveraging Local Advantages: Unlocking Unique Regional Value Rural revitalization begins with strategic industry selection. Across Shaoguan, regions are developing distinctive industrial maps tailored to local conditions: - Lechang has scaled golden nai plum cultivation from scattered plots to a 50,000-mu (3,355-hectare) industry spanning 86 villages - Wengyuan's decades-long orchid focus now covers 35,500 mu with 1,800+ varieties, supplying 60% of China's national orchid market - Renhua's Dajiao Town built a 25,000-mu standardized base for its GI-certified Shatian pomelos, earning "100-million-yuan specialty village" status for four consecutive years - Ruyuan's Dabu Town developed its "Three Treasures" (sweet potato strips, tofu skin, and bamboo shoots) into an 87-million-yuan industry - Qujiang's 10,000-mu edible fungi farms produce 50,000+ tons annually, including 70% of Guangdong's white mushroom and beech mushroom output
2. From Quantity to Quality: The Tech-Driven Upgrade Selecting specialties is just the beginning – the real challenge lies in premiumization through technological innovation: - Lechang partnered with provincial agricultural institutes to develop full-cycle production protocols, with bagging technology reducing pesticides while creating premium "Jade Nai Plums" that command 7-13 yuan/jin prices (up from 0.5-1 yuan) - Renhua introduced spectral analysis for precise sugar/water content grading, enabling EU exports of premium pomelos - Wengyuan's orchid research institute cut seedling cycles from 3-5 years to 1-2 years, producing 100 million high-quality seedlings annually
3. Value Chain Integration: From Farm to Consumer Shaoguan demonstrates how extending agricultural chains maximizes resource value: Processing innovations create 300%+ premium products – nai plums become preserves, juices, even coffee blends; pomelo peeps transform into candied snacks and teas; mushrooms convert to instant soups and crispy snacks Agritourism developments like Lechang's "Golden Nai Plum Night Carnival," Wengyuan's "Orchid Corridor," and Renhua's "Pomelo Fragrance Bridge" areas attract growing tourist numbers Dual-channel marketing combines e-commerce (Wengyuan's 1-billion-yuan orchid e-sales) with premium branding, sending products to high-end supermarkets and overseas markets A county-wide cold chain network saves farmers 36 million yuan annually in logistics costs
4. Shared Prosperity: Building Inclusive Growth Models The ultimate goal remains farmer prosperity through innovative mechanisms: - Wengyuan's "Orchid Industry Chain Party Committee" collects 128 farmer suggestions while serving 424 orchid businesses - Lechang and Ruyuan's "Prosperous Town Companies" enable villagers to share profits through land shares and dividends - Renhua's "Party Branch + Association + Enterprise + Farmer" model engages 250+ farming households and 3,000+ orchard workers Results show tangible benefits: Lechang plum growers gain 30,000-80,000 yuan annual income increases; Wengyuan orchid farmers earn 37% above local averages
From specialty selection to value chain integration and inclusive growth mechanisms, Shaoguan has charted a distinctive rural revitalization path – transforming green mountains into economic assets while providing a replicable model for county-level development under the "Hundred-Thousand-Ten-Thousand Project."
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