Universal Studios Beijing announced on February 4 that several globally popular intellectual properties, including Chang An San Wan Li, Genshin Impact, The Lost Tomb, and Identity V, will be integrated into the resort's 2026 "Universal Infinite Spring" and "Fright" seasonal events. This cross-dimensional IP collaboration aims to deliver exclusive stories, enriched narratives, and diverse gameplay, offering immersive theme park entertainment that caters to the varied passions of visitors and IP enthusiasts.
The initiative encompasses multiple popular IPs spanning animation, gaming, literature, and film, enabling guests of all ages and interests to explore boundless activities at the resort. Properties such as Chang An San Wan Li and Genshin Impact will debut during the 2026 "Universal Infinite Spring" event, featuring an interactive themed restaurant for Chang An San Wan Li and a dedicated Genshin Impact interactive zone. Meanwhile, The Lost Tomb and Identity V will be featured in the 2026 "Fright" event, introducing scare zones with new story experiences and elaborate themed settings that blend immersive exploration with adventure elements.
In 2026, Universal Studios Beijing will launch nine major thematic events, including "Universal Infinite Spring," "Universal Cool Summer," "Fright," and "Winter Holidays." Through cross-dimensional IP partnerships, the resort plans to present a wider array of new stories and experiences. Zhao Lin, Senior Vice President of Marketing and Sales at Universal Studios Beijing, stated that the resort aggregates the most popular entertainment experiences found across all Universal Studios theme parks worldwide.
Marking its fifth anniversary, Universal Studios Beijing looks forward to collaborating with various hot IPs from different sectors to engage young demographics and visitors of all age groups, reflecting their diverse interests. The goal is to establish Universal Studios Beijing as an "infinite world" in the hearts of guests and IP fans.
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