Amorepacific Showcases at 2025 China Fragrance, Flavor & Cosmetics Industry Annual Meeting and Fine Expo

Deep News09-26

On September 26, Amorepacific participated in the 2025 China Fragrance, Flavor & Cosmetics Industry Annual Meeting and Fine Expo (CAFFCI Annual Meeting & Expo, hereinafter referred to as "CAME") with its five major brands: Sulwhasoo, Laneige, Ryo, Aestura, and Hera.

At the exhibition, Amorepacific consolidated the innovative wisdom of its five major brands and presented multiple flagship star products: Sulwhasoo brought the Timetreasure Renovating Cream EX, which embodies the brand's 60 years of ginseng research achievements; Laneige focused on lip care needs, featuring the Lip Sleeping Mask and Glassy Lip Balm; Ryo highlighted the Olive Young series specifically developed for women's scalp care; Aestura, focusing on sensitive skin solutions, exhibited the Daily Moisture Gentle Barrier Repair Cream; and Hera, revolutionizing traditional cushion formulas, specially presented the second-generation Black Cushion Foundation.

At this CAME event, Amorepacific's ESG case was selected for the "2025 China Fragrance, Flavor & Cosmetics Industry Sustainable Development (ESG) Practice Case Collection." Since announcing the "2030 A MORE beautiful promise" five major sustainable development commitments in 2021, Amorepacific has continuously focused on two main pillars: "Harmonious Coexistence with Nature" and "Moving Forward with Customers and Society," integrating environmental protection concepts into the entire product lifecycle, advocating diversity and inclusivity both within and outside the company, and actively implementing multiple sustainable initiatives tailored to the Chinese market.

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